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Blue Bell Ice Cream: Part Two

In a post on July 21, I referenced an article in The Dallas Morning News reporting on financier Sid Bass’s significant financial investment in beleaguered but beloved ice cream maker Blue Bell. In that post, I challenged the opinion expressed in the article by the founder of a New York-based brand-loyalty-consulting firm who would have Continue Reading…

Network TV: Is It Dying or Not?

Whether you saw these headlines or not, they probably sound familiar: “Why Television Is Dead” – Forbes, January 2014 “TV Is Dying, and Here Are the Stats That Prove It” – Business Insider, November 2013 “Television May (Or May Not) Be Dying…” – Forbes, November 2013 “Television Isn’t Really Dying…” – Business Insider, July 2014 Continue Reading…

Taking a Page From Our Own Book

We hired a new member for our team the other day. When she came by lugging a huge, five-inch, three-ring, black, dusty old binder, I asked, “What on earth is all that?” When she replied that it was, in essence, her employee welcome kit, full of paperwork and policies, I cringed. Not only was it Continue Reading…

The Billionaire and Blue Bell

How is Blue Bell benefiting from billionaire Sid Bass? Click here to read an article posted by The Dallas Morning News. Interestingly, I would have given the exact opposite point of view of the branding professional in New York who weighed in on Sid Bass’s investment in Blue Bell in this article. While I would Continue Reading…

Political Spending Outlook

Things you can buy for $7 billion: One U.S. Navy warship George Soros’s tax bill BlackBerry A controlling interest in Formula 1 racing A divorce from billionaire Vladimir Potanin Or you can run for an elected office in the United States. Over $6 billion was spent in 2012, and experts expect to see this number Continue Reading…

Step Aside, Millennials. Make Way for Generation Z.

For all you Millennials out there, your time is up. A new generation is stealing the spotlight, and the world better get ready. Born in 1990 or after, Generation Z makes up about a quarter of the U.S. population and contributes $44 billion to the U.S. economy. These young kids are well-educated, tech-innate, and avid Continue Reading…

Are You Getting What You Pay For?

As a media negotiator, I can’t begin to describe the frustration I feel when I read headlines like “Fraud to Make Up 6.3 Billion in Stolen Ad Dollars in 2015” or “Nearly 25% of Video Ad Views Are Fraudulent.” I had always assumed the recipients of the ad impressions I placed were human; that’s certainly Continue Reading…

That’s Who We Are

Stan often describes our agency family as “700 of the smartest, brightest, most talented folks in the world of advertising.” While I’ll gladly agree with that sentiment, I’d also say that I have the pleasure of working with some of the most selfless and kindhearted folks as well – not the most common adjectives you Continue Reading…

The Internet of Experiences

The Internet as we know it had its 25th birthday last year. That’s hard to believe, especially when you consider how connected we are to the Internet through our ever-increasing number of devices. The Internet of Things, or the various devices that connect to the Internet, is now mainstream. I own an iPhone, iPad, smart Continue Reading…

App Development Made Simple

In 2015, it will be easier than ever for anyone to design and develop an app. Major platforms are taking major steps in simplifying the entire process, from programming to design to testing. These stages are changing with the launch of Apple’s programming language, Swift, and Google’s design language, Material Design. These advancements not only Continue Reading…