Blog

Step Aside, Millennials. Make Way for Generation Z.

For all you Millennials out there, your time is up. A new generation is stealing the spotlight, and the world better get ready. Born in 1990 or after, Generation Z makes up about a quarter of the U.S. population and contributes $44 billion to the U.S. economy. These young kids are well-educated, tech-innate, and avid Continue Reading…

Are You Getting What You Pay For?

As a media negotiator, I can’t begin to describe the frustration I feel when I read headlines like “Fraud to Make Up 6.3 Billion in Stolen Ad Dollars in 2015” or “Nearly 25% of Video Ad Views Are Fraudulent.” I had always assumed the recipients of the ad impressions I placed were human; that’s certainly Continue Reading…

That’s Who We Are

Stan often describes our agency family as “700 of the smartest, brightest, most talented folks in the world of advertising.” While I’ll gladly agree with that sentiment, I’d also say that I have the pleasure of working with some of the most selfless and kindhearted folks as well – not the most common adjectives you Continue Reading…

The Internet of Experiences

The Internet as we know it had its 25th birthday last year. That’s hard to believe, especially when you consider how connected we are to the Internet through our ever-increasing number of devices. The Internet of Things, or the various devices that connect to the Internet, is now mainstream. I own an iPhone, iPad, smart Continue Reading…

App Development Made Simple

In 2015, it will be easier than ever for anyone to design and develop an app. Major platforms are taking major steps in simplifying the entire process, from programming to design to testing. These stages are changing with the launch of Apple’s programming language, Swift, and Google’s design language, Material Design. These advancements not only Continue Reading…

Thoughts from Behind the Stairwell

My name is Bill Cochran. My Richards Group business card reads, “Creative Group Head – Writer.” But one of my most important duties at The Richards Group doesn’t fall under that tidy heading. You see, I am a frequent stairwell host, and darn proud of it. For those unfamiliar with The Richards Group and our Continue Reading…

Transparency

Transparency is a trendy term in the media world. Unfortunately, lack of transparency regarding media agency dealings has recently become a headline too. Now, when vendors don’t offer transparency, I immediately become suspicious. Do I want to invest my clients’ money with a vendor whom I don’t trust? The simple answer is no. So why Continue Reading…

A Rose Is Still a Rose – Or a Tv Show

A little media navel-gazing here. Is the term “TV show” old-fashioned? One could argue that it is. Just look at the 31 Emmy nominations Netflix netted in 2014, or the proliferation of non-broadcast/cable programming nominated (or winning) at the recent Golden Globes. Is Scandal still a TV show when it’s consumed via Amazon? Is Orange Continue Reading…

Beyond Facebook: Social Advertising in 2015

While Facebook, because of its massive reach and scale, will remain the majority leader in social advertising in 2015, advertisers will begin to see the rise of niche social sites. As these sites – such as Twitter, Pinterest, and Instagram – continue to grow their user bases, the more they will develop ad products that Continue Reading…

My Multi-Device Life and Its Influence on New Technologies

The first thing I do every morning is check my meeting schedule and email on my smartphone. Then I get a cup of coffee (this is a switch made in the last couple of years). Research shows that my morning routine is imitated by millions across the country. Of course, then I use my laptop, Continue Reading…