Latitude creates real-world articulations of your brand promise that create deep connections with your audience. From activations and events to one-of-a-kind initiatives, our goal is to invite your audience into your brand’s story – and, in turn, give that audience a story of its own to tell. Found at the intersection of your brand promise, your audience’s needs, and current culture, these ownable moments are authentic, integrated into your overall communications plan, and measured to ensure positive return on investment.
Rhonda Contreras: Brand Management/Principal
If we could only say one thing about Rhonda, it would be this: She owns it. She’s devoted to finding the untapped potential in a person, a client, or a campaign, then helping make said people and projects the absolute best they can be through collaboration, sharing experiences, and sheer determination.
Rhonda joined The Richards Group in 2006 to work on The Home Depot. Since then, she’s led agency’s efforts on Chuck E. Cheese’s, Summer’s Eve, ULTA Beauty, Zale’s, Cache Creek Casino Resort, Choctaw Casinos & Resorts, and Firehouse Subs. She also leads the agency’s experiential practice, latitude, which brings our clients’ brands to life through events and experiences.
As a member of our Leadership Team, Rhonda is responsible for facilitating the creation of resources, the removal of past barriers, and the sharing of best practices to reach unheard levels of collaboration and engagement across the agency. See? Owning it.
Rhonda graduated from the University of Arkansas with a BA in business administration and earned her MBA from Indiana University. She and her husband, Ivan, spend their weekends on Lake Texoma with their goldendoodles, Sir Francis Bacon and Lady Godiva, on their aptly named boat, the Nauti Dog.