Latitude creates real-world articulations of your brand promise that create deep connections with your audience. From activations and events to one-of-a-kind initiatives, our goal is to invite your audience into your brand’s story – and, in turn, give that audience a story of its own to tell. Found at the intersection of your brand promise, your audience’s needs, and current culture, these ownable moments are authentic, integrated into your overall communications plan, and measured to ensure positive return on investment.
Rhonda Contreras: Brand Management/Principal
Initially joining The Richards Group in 2006 to work on behalf of The Home Depot, Rhonda has since led the agency’s efforts on Chuck E. Cheese’s, Summer’s Eve, ULTA Beauty, and Zale’s in addition to current clients Choctaw Casinos & Resorts and Firehouse Subs. She also leads the agency’s brand actions practice, latitude, helping create real-world articulations of our clients’ brand promises.
Rhonda graduated from the University of Arkansas with a BA in business administration and earned her MBA from Indiana University. She and her husband, Ivan, spend their weekends on Lake Texoma with their goldendoodles, Sir Francis Bacon and Lady Godiva, on their aptly named boat, the Nauti Dog.