Additional Practices

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Unlike most agencies of our size, we never disconnected media from creative. This has allowed us to build a strategic practice that focuses on experienced collaboration, data and technology excellence, and creative problem-solving. At our place, the media team sits side by side with art directors, copywriters, strategic planners, public relations pros, and data analysts – not in a separate building or separate city.
 

We also don’t follow the herd when it comes to titles. We’re intentionally flat and virtually titleless, so where others may use titles, we use years of experience. We find that’s more impressive to our clients.

Cheryl Huckabay: Brand Media/Managing Group Head

Cheryl is a media ninja. Scratch that – she’s a full-on media sensei. She leads our agency’s integrated planning efforts with cool-headed authority and a knack for creating sound media strategy that verges on the uncanny. Since joining The Richards Group in 2001, she has served a diversity of clients: MD Anderson Cancer Center, Sub-Zero, Chuck E. Cheese’s, and Biltmore, to name a few.

Along with accolades such as the 2011 Alliance for Women in Media Award of Excellence in Digital Media and the Jack Myers Innovation & Creativity Gold Award, Cheryl has earned her black belt in paid search, targeting technology, SEM, DSPs, social media, gaming, and advanced measurement.

A proud alum of UT-Austin, Cheryl loves her Longhorns almost as much as she loves watching her clients dominate emerging technology. Almost.