Additional Practices

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Unlike most agencies of our size, we never disconnected media from creative. This has allowed us to build a strategic practice that focuses on experienced collaboration, data and technology excellence, and creative problem-solving. At our place, the media team sits side by side with art directors, copywriters, strategic planners, public relations pros, and data analysts – not in a separate building or separate city.

We also don’t follow the herd when it comes to titles. We’re intentionally flat and virtually titleless, so where others may use titles, we use years of experience. We find that’s more impressive to our clients.

Cheryl Huckabay: Brand Media/Managing Group Head

Cheryl’s a media ninja. Scratch that–she’s a full-on media sensei. She leads our integrated planning efforts with coolheaded authority and a knack for breakthrough media; her focus is on constant innovation, creative problem-solving, and data-driven strategy.

Yes. All three. Clearly, Cheryl has a lot of focus.

Since joining The Richards Group in 2001, she has been honored with the 2011, 2016, and 2018 Alliance for Women in Media Award of Excellence, plus the Jack Myers Innovation & Creativity Gold Award.

A proud alum of the University of Texas at Austin, Cheryl loves her Longhorns almost as much as she loves watching her clients dominate emerging technology. Almost.