Anna Scott Phillips: Brand Strategy Director
Anna Scott Phillips established her brand at the age of five. In a kindergarten classroom full of Annas, Anas, and Hannahs, she knew that one name simply wouldn’t be enough. So, she adopted Anna Scott as her doubled, differentiating name. Then set herself to doubling down on making a mark in the world.
Anna Scott was born and raised in Atlanta, where – despite a love of loud, competitive team dynamics – she spent her youth playing the quiet, fiercely independent sport of competitive golf. She graduated with honors from Southern Methodist University’s Temerlin Advertising Institute, where she studied strategy and entrepreneurship. She joined TRG in 2017 and within four years was promoted to Brand Strategy Director. Ad 2 Dallas honored her as one of its 2021 class of 32 Under 32 advertising professionals.
Today, Anna Scott spends her time helping brands answer their most puzzling questions. How does The Home Depot completely reinvent Black Friday? How do they introduce online décor when customers can’t sit on the furniture? How do we inspire second chances across America with every loaf of Dave’s Killer Bread? How should Hobby Lobby launch their first brand campaign beyond the 40 percent off coupon? How could Girl Scouts of America become known for more than just cookies? When she’s not unraveling these riddles, Anna Scott devours books, volunteers in maximum security prisons, and delights in making strangers feel like family. You’re likely not to confuse her for anybody else, two names or not.