Jeff Armstrong: Principal
Jeff has a lifelong obsession. His obsession has kept him out of work at times, cost him tens of thousands of dollars, and made him cry like a baby and hug complete strangers. Jeff has an obsession with sports.
Fortunately, Jeff’s career has allowed him to focus his obsession on helping brands grow through sports marketing. Since joining The Richards Group in 1997, he’s led media strategy for many of our sports-centric clients including Advance Auto Parts, Patrón tequila, Russell Athletic, PGA TOUR Superstore, Gander Mountain, and FRAM filters. Now, as a principal within Richards Partnership Marketing, he has even more time to focus on his passion for sports as he leads the sponsorship strategies for clients including Motel 6, Choctaw Casinos & Resorts, and Go RVing.
Jeff has finally gotten his obsession under control, thanks in large part to his wife, Tracy; their son, Avery; their daughter, Ariana; and their Labrador retriever, Maya.