Matt Butcher: Brand Planning Director
Matt is a curious guy. After his years growing up on a northern Idaho farm, Matt grew more curious about people and less curious about bovine ruminants (cows). With a plan to be a brand planner and a need for some sunshine, Matt headed to the big city – Big D.
Matt spent a few years at DDB Dallas, where he analyzed why people love Tabasco sauce and built strategy for the Texas Lottery. In 2007, he came to The Richards Group, where his knack for consumer insights has been put to use helping build brands such as Central Market, FRAM, Chuck E. Cheese’s, and QuikTrip.
Then Matt grew curious again, this time about the sea. He took a nine-month sabbatical and sailed with his wife on a 34-foot sailboat from Galveston, Texas, all the way to the remote Jumentos Islands, then up the Eastern Seaboard. Happily, Matt now has his land legs back.