Pete Lerma: Principal
Before launching Richards/Lerma in 2008, Pete led Click Here Labs, our very successful digital practice that has done innovative work for most of our agency clients as well as clients outside our advertising practice. Pete is the quintessential digital native. However, being a second-generation Mexican-American, Pete has also kept a pulse on his native culture, and he’s intent on raising the bar in Hispanic marketing as well.
With Richards/Lerma, Pete’s vision is to create a more relevant connection between brands and their Hispanic consumers. In that capacity, Pete leads the team of seasoned Hispanic marketing experts that makes up Richards/Lerma. In a relatively short time, the team has done remarkable work for clients such as Advance Auto Parts, MetroPCS, The Home Depot, and Ram Trucks.