Sarah Walker-Hall: Brand Planning Director

Norwegian language instructor. Geographic wanderer. Bassist in a punk band, baseball umpire, bartendress. If curiosity is a brand planner’s greatest asset, Sarah was born for this job.

Sarah’s career began at TBWA\Chiat\Day Los Angeles on the famous “Yo quiero Taco Bell” campaign. There, she fell in love with the intricacies of strategic consumer insights. She returned home to Dallas in 2003 and joined The Richards Group, heading up planning for Amstel Light, Kiwi shoe polish, Thomasville, and Atlantis. A stint as strategic planning director at TBWA\Chiat\Day San Francisco saw Sarah oversee efforts for Jeep, Levi’s, and NVIDIA; then came Publicis West and work on T-Mobile and Aflac. Sarah returned to The Richards Group in 2018.

A Dartmouth College honors grad in history with a concentration in women’s studies, Sarah has served as an adjunct professor at both Southern Methodist University and Miami Ad School in San Francisco. She is a two-time winner of the 4A’s Jay Chiat Award for Excellence in Planning.

Sarah Walker-Hall: Brand Planning Director

Norwegian language instructor. Geographic wanderer. Bassist in a punk band, baseball umpire, bartendress. If curiosity is a brand planner’s greatest asset, Sarah was born for this job.

Sarah’s career began at TBWA\Chiat\Day Los Angeles on the famous “Yo quiero Taco Bell” campaign. There, she fell in love with the intricacies of strategic consumer insights. She returned home to Dallas in 2003 and joined The Richards Group, heading up planning for Amstel Light, Kiwi shoe polish, Thomasville, and Atlantis. A stint as strategic planning director at TBWA\Chiat\Day San Francisco saw Sarah oversee efforts for Jeep, Levi’s, and NVIDIA; then came Publicis West and work on T-Mobile and Aflac. Sarah returned to The Richards Group in 2018.

A Dartmouth College honors grad in history with a concentration in women’s studies, Sarah has served as an adjunct professor at both Southern Methodist University and Miami Ad School in San Francisco. She is a two-time winner of the 4A’s Jay Chiat Award for Excellence in Planning.