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What better way to keep the Mother’s Day celebration going than packaging 32 pamper kits for Genesis Women’s Shelter – a refuge for victims of domestic abuse? We’re proud of our Moms@TRG ally group for supporting their cause and ensuring that these women feel cared for and celebrated every day, not just on Mother’s Day.

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Join us in welcoming our newest batch of hires. We couldn’t be prouder to have them on our team. 🌟

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We couldn’t be prouder to have won Most Innovative Creative Content and Most Innovative Social Campaign at this year’s EIMA Awards. But we know that award-winning work is only possible with fearless clients. Thank you to our teams at @choctawcasinos and @firehousesubs for trusting us to try new things, innovate, and push ourselves in the digital space.

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Congratulations to our very own Nikki Wilson, Sue Batterton, and Jennifer Prieto for being selected as @aafdallas 2022 Shining Stars. With this recognition celebrating the women leading our industry, we couldn’t be prouder to learn from them and be led by them every day. A round of applause for all 2022 Shining Stars!

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Moms deserve more than one day in the spotlight, and we couldn’t be happier to wish every mom a Happy Mother’s Monday. You already have your number one fans, but we’re a close second. Thanks for all you do.

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An agency is nothing without its people, so congratulations to all the brilliant talent at TRG who were named the 2021 Alliance for Women in Media’s Agency of the Year. Here’s to the creativity, innovation, and award-winning work to come!

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Congratulations to all the scholarship recipients at the 2022 Education is Freedom Evening With the Stars. We’re proud to partner with an organization that transforms lives through education, career, and life readiness – and we can’t wait to watch these students soar!

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This month’s cover star is none other than Grace Lam! Read our exclusive inside scoop on how a magazine subscription and soft drink led Grace to a career in advertising at the link in our bio.

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TRG is officially back to the office, hybrid-style! And what cooler way to celebrate than a popsicle social? We couldn’t be happier to be reunited – and thank you, Steel City Pops, for joining in the fun.

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Strong, bold, fearless. How better to celebrate the women at TRG than with a tanka – a 31-syllable Japanese poem. With one syllable for each day of Women’s History Month, we had women from across the agency and across disciplines contribute to its authorship. May we as an agency, industry, and community continue to amplify women’s voices. Happy Women’s History Month to all.

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It’s game on at Choctaw Stadium. Now you can experience a bit of Choctaw Casinos & Resorts as the venue is officially rebranded and ready for visitors. Congrats to our client and Richards Partnership Marketing for this iconic partnership.

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It’s time to spice up analytics. See how Michael Stagner, our analytics and insights director, does just that every day. Watch him talk about how creativity makes its way into a math- and statistics-dominated field. All while eating progressively hotter peppers. 🌶

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We couldn’t be prouder to have won the Mosaic Award at this year’s AAF Dallas ADDY Awards for the interactive Art Walk we created for Choctaw Casinos & Resorts. Today and every day, we’re honored to work with the Choctaw Nation. Here’s to fearless work, courageous clients, and another great year ahead.

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Searching for summer plans? We’re searching for summer interns. Spend your summer working, learning, and growing with us. Click the link in our bio for more info.

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We’re thrilled to announce the appointment of Michelle Gardner as our new chief financial officer. With her wealth of knowledge and over 25 years of financial experience, she will be instrumental in the ongoing evolution of the agency as a member of our executive team. Welcome, Michelle!

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Congratulations to this year’s AAF Dallas ADDY winners. And thank you to the judges, who confirmed what we already knew: That brave creative comes from brave creators (and even braver clients). That optimism and willpower make an award-worthy team. And that the DFW community is flat-out stacked with inspiring talent.

Congratulations to all. Let’s do it again next year.

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Blog

How Turning Magazine Pages Turned Into a Career in Advertising

Grace Lam 04.19.2022

Since I was more preteen than 17, the articles didn’t appeal to me. I couldn’t relate. Instead, I found my eyes lingering on the pages with ads. Like the Garnier woman with unbelievably shiny, long, silky, lusciously thick hair: Tampax’s portrayal of Mother Nature: Or CoverGirl’s iconic orange tube and its unbeatable lash power: These Continue Reading...

Dancing Beyond Your Abilities

Lauren Gutknecht 02.14.2022

Preparing for Agency Recruitment in a Perfectly Imperfect Way Growing up as a dancer, I was told a story countless times that always stuck with me. It was about a prominent ballet company director who always cast dancers who fell in their auditions. To him, falling didn’t exhibit lack of skill or clumsiness – it Continue Reading...

Next-Generation Traits

Scott Luther 11.11.2021

My team is growing. That’s incredibly exciting, getting to bring new perspectives and talent into the agency. It’s also terrifying: How do we know we’re recruiting widely enough to find great people? Are we overvaluing certain skills and experience and overlooking others? Do we have great support in place to make sure anyone who joins Continue Reading...

Project 55

Nancy Morkovsky 10.15.2021

As we lean in to all things Latinx during Hispanic Heritage Month, it’s an apt opportunity to highlight an important number: 55. Or more accurately, 0.55. Hispanic women earn only 55 cents for every dollar earned by their white, non-Hispanic male counterparts. That’s not a typo. Despite the passage of the Equal Pay Act of Continue Reading...

Lessons, Learned and Shared.

Nikki Wilson 10.13.2021

Isn’t that what we are all striving for as we progress in our DEI journeys? Yes, we are, and knowledge-sharing was a big part of the recent D CEO DEI Symposium attended by several members of the Richards Group team. These timely conversations to acknowledge the opportunities to be seized, celebrating the inroads made, and impart Continue Reading...

The GOST of Jane Newman

Christopher Owens 09.20.2021

It haunts me. We’ve all encountered a helpful diagram, quote, or quip in our careers that becomes forever frozen in our professional repertoire. They sit on the top tray of our rhetorical toolboxes and are often accessed reflexively when first approaching any assignment. I’m a collector of such tools. This version of a GOST diagram Continue Reading...

To Make a Difference, You Need to Make Something Different

Sean Donovan 09.08.2021

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” – John Cage I agree. But why am I so obsessed with the new? The past is filled with mankind’s greatest achievements – so far. But I can no longer impact the past. I can only be fully in Continue Reading...

Reality Check: Great Leaders Are Great Learners

Nikki Wilson 09.01.2021

What’s a key lesson I’ve learned during our cultural transformation? I’m glad you asked – it’s HUMILITY. We have a significant role to play, and to grow and evolve as leaders, we must pause, reflect, and keep it real with ourselves. With uncertainty thrust upon our workplaces once again, I have to check myself so Continue Reading...

The Three Most Powerful Words in Collaboration: I Don’t Know

Rhonda Contreras 08.25.2021

Early in my career, as I sought to climb my way to the very top of the proverbial advertising ladder, I believed that I had to have all the answers. For my boss. My clients. My team members. Answers about everything, in fact, from brand-building to problem-solving to ad deadlines and specifications. It was exhausting. Continue Reading...