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Aubri Elliott: Brand Media/Planner

Aubri came to The Richards Group in 2015 as a media planner working on Chick-fil-A. Witness firsthand (firsthoof?) to the online connection the cows had with their fans, she made the move to our social team and has been happily posting and pinning ever since. Aubri’s love of social stems from her love of making connections–she wants great brands to create relationships and reward loyalists with smiles. When consumers feel engaged and heard, Aubri feels happy.

A graduate of the University of North Texas and a recent Interactive Marketing Awards winner, Aubri spends most of her office time on brands including Firehouse Subs, Charles Schwab, and Sub-Zero. Her non-office time is spent moving, as either a dancer or a very social–and inspiring–spin instructor.

A New Social Order

Aubri Elliott

Listen to the accompanying podcast on Spotify. Consumers and marketers have predominantly used and viewed social platforms as a one-to-many channel, a public forum, a place to drive added-value public social interactions like comments and shares. Through technical platform updates, increasing time spent with specific content formats, and a generation rooted in one-to-one connections on  Continue Reading...