Blog

Ashley Sumner: Brand Media/Paid Social Media

Impressive – a word many people use to describe Ashley. After graduating magna cum laude with a BBA in marketing from Texas A&M University, Ashley moved to Dallas to begin her career in advertising. She came to The Richards Group in 2017 as a brand media intern and worked on various clients including Firehouse Subs, Charles Schwab, Sub-Zero, and Wolf. At the end of her internship, Ashley became a full-time Grouper (or a “real person,” as Stan would say), joining our rapidly growing paid social team.

Ashley considers herself a solution-minded individual fascinated with the ever-changing nature and fast-paced style of working in the digital space. She now applies her time and talents to GameStop, Omni Hotels & Resorts, Luzianne Iced Tea, Sub-Zero, and Wolf, to name a few.

When she’s not managing many, many social media campaigns, you can find Ashley cooking a new recipe, playing or watching sports, listening to music, and traveling.

Beyond the Feed: The Year of the Story

Ashley Sumner

Initially popularized by Snapchat in 2013, other leading social media and messaging platforms such as Instagram, Facebook, Messenger, and WhatsApp have adopted the Stories format over the past two years, and in most cases have been more successful than the pioneer Snapchat. Stories gave users the ability to create vertical, full-screen, visual narratives that are  Continue Reading...