Audrey Berger: Principal
Audrey’s a very balanced person. Harmonious. Evenhanded. Not just in demeanor, but in approach – she loves crunching numbers and modeling dry data, then turning around and applying her findings in creative ways.
It was while studying marketing and psychology at the College of William & Mary that Audrey discovered a passion for analytics. After earning a BBA, she moved to Dallas to join Rapp Collins Worldwide. While there, she helped launch Javelin Direct, to manage marketing initiatives for AT&T Communications and Bank of America.
Audrey joined The Richards Group in 2006, and today leads Quadratic, our analytics, insights, and direct response arm. With her team of analysts and DBAs, Audrey tackles the growing convergence of data, technology, and marketing. Somehow, she’s also found time for an MBA from SMU, and was recently named one of the “Top 40 Under 40” by Direct Marketing News. Studious and dynamic. See? Balance.