Brad Todd: Brand Management/Principal

Versatility. What more could you expect from someone whose last name also happens to be a first name?

Brad joined The Richards Group as a principal in 1983 after nine years at Frito-Lay. Since his arrival here, Brad has played major roles in the agency’s growth, bringing on clients including Chick-fil-A, TGI Fridays, Pier 1 Imports, Motel 6, 7-Eleven, QuikTrip, and Wawa.

Brad received a B.S. from the University of Florida and graduated at the top of his class in Northwestern’s Advertising Management Program. His versatility extends to giving back: over 30 years as board member of the Dallas Symphony Orchestra, advisory board member of Booker T. Washington High School for the Performing and Visual Arts, and board chair of SMU Meadows School of the Arts. In his spare time, Brad enjoys sailing, swimming, gardening, and keeping up with his adult daughter, Jennie.

Thank You

Brad Todd

As I walk out the door for my official last time today, I look back in satisfaction on 35 remarkable years as a brand management principal at The Richards Group. I came in with that designation, and I proudly retire with it too. When I joined Stan and his mighty band of 35 or so Continue Reading…

My First Experience at TEDxSMU

Brad Todd

I had heard about the big TED Conference for years. A colleague hosted several CEO clients there over the years and swore that it not only helped build his relationship with them but also got them to think more creatively about their own businesses and our role as brand builders. Well, I waited too long Continue Reading…