Bennie Reed: Digital Strategy Director

Bennie’s business card says “digital,” but his background and job experience scream “integrated.”

Before joining The Richards Group, Bennie started his ad career as a designer. Then it was on to media sales, with a side trip into mobile marketing. With creative, media, and mobile checked off the list, he decided it was time to explore digital tactics at a boutique agency in West Texas. Which brings us to today, and to The Richards Group – where Bennie chose to combine his skills and commit to digital strategy before, we assume, collapsing under the weight of his résumé.

Over the years, Bennie has developed countless websites, apps, and campaigns for brands such as Intel, Ram Trucks, and the Dallas Symphony Orchestra. He’s also assisted in the launch of the Jeep Cherokee, Chrysler 200, and Jeep Renegade. His current portfolio of clients comprises Dr Pepper, ZiegenBock beer, Ram Trucks, Go RVing, Jeep, and 7UP. His past brand experience includes The Home Depot, Chick-fil-A, and Chrysler.

5G: The Underlying Layer of Our New Connected World

Bennie Reed

An exploration of how 5G will create a new level of connection and what that means for brands and marketers. 5G will begin to blur the lines between culture and the technologies that connect us. Just like the Internet and the current rise of machine learning, 5G will be transformative. The increased speeds will allow  Continue Reading...