Cheryl Huckabay: Principal/Brand Media
Cheryl is a media ninja. Scratch that – she’s a full-on media sensei. She leads our agency’s integrated planning efforts with cool-headed authority and a knack for creating sound media strategy that verges on the uncanny. Since joining The Richards Group in 2001, she has served a diversity of clients: MD Anderson Cancer Center, Sub-Zero, Chuck E. Cheese’s, and Biltmore, to name a few.
Along with accolades such as the 2011 Alliance for Women in Media Award of Excellence in Digital Media and the Jack Myers Innovation & Creativity Gold Award, Cheryl has earned her black belt in paid search, targeting technology, SEM, DSPs, social media, gaming, and advanced measurement.
A proud alum of UT-Austin, Cheryl loves her Longhorns almost as much as she loves watching her clients dominate emerging technology. Almost.
A recent headline caught our attention: Ad Age: P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid We agree that digital needs to step up in this game. Over the last few years, The Richards Group’s media team has put many best practices in place. We have Continue Reading…