Chris Ferrel: Digital Strategy Director
When others talk about the importance of being well-rounded, they’re usually speaking rhetorically. When Chris does it, he speaks from experience. He’s managed lunch ladies, sold guitars, worked in an oncology clinic, and worked as a line cook – and that was just in his two years after undergrad.
Luckily for us, he went on to earn his master’s in digital media management from St. Edward’s University. Then he set about putting all his knowledge to work for tech startups and some of the nation’s best-known brands in retail, consumer packaged goods, consumer healthcare products, and technology. At The Richards Group, he’s bettered the digital brands of ULTA Beauty, Bright Starts, Summer’s Eve, and Public Interest Registry.
Chris is a digital native and spends his days connecting the dots between online, mobile, and in-store experiences.
Attend any marketing conference this year, and you’ll notice a paradigm shift in the conversation among attendees and speakers. Topics will center less on breakthrough ads and more on data-driven marketing, as close to 67 percent of marketers plan to increase their budget in technology expenses.