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Conor MacDowell: Brand Media/Group Head – Search

Talk about your finely tuned instruments.

After graduating from Kent State University in 2006 with a BA in advertising, Conor moved to New York City and spent the next eight years managing paid search and affiliate marketing initiatives for Apple iTunes, Walmart, Lending Tree, Office Depot, and Guthy-Renker. Working with Fortune 500 clients in such a fast-paced environment clearly helped Conor hone his skills to absolute pitch perfection.

Speaking of finely tuned, while still at Kent State, Conor minored in classical guitar and was a member of the Kent State Guitar Ensemble. He has spent most weekends since then in local guitar shops, fretting over his Slash impression. (Sans the top hat. And the hair, for that matter.)

Conor joined The Richards Group in 2017, lending his expertise to brands including Firehouse Subs, Cardinal Health, Memorial Hermann Health System, and Charles Schwab. Having quickly embraced life as a Texan, he is probably searching Google for cowboy boots as you read this.

Unpacking the Black Box: Google and Facebook’s Move Toward Automation

Conor MacDowell

Listen to the accompanying podcast on Spotify. Facebook and Google have been predicted to control an estimated 59.3 percent of all digital ad spend in the U.S., according to recent reports. Part of the appeal of both platforms is the ability to manually create precise targeting segments and optimize based on a variety of performance  Continue Reading...