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Digital Nerve Center:

“THE BUZZ” – Week of 06/06/2011

Digital Nerve Center

25 Million iPads Sold in Past 14 Months Alex Kenney At the World Wide Developer Conference, some amazing statistics were released that further confirm the overwhelming success of iOS devices, including the fact that 25 million iPads were sold in the last 14 months since the product launched. Overall, Apple has sold over 200 million Continue Reading…

“THE BUZZ” – Week of 05/30/2011

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Facebook Nears 700 Million Worldwide Users John Keehler Facebook continues to grow and is fast approaching the 700 million users mark. Most of these new users are from outside the United States, with Brazil and India topping the list. What will this mean for the future of Facebook and how your brand approaches the platform? Continue Reading…

“THE BUZZ” – Week of 05/23/2011

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Google Predicts Surge in Online Display Advertising Colin Hogan “The head of Google’s display advertising business has predicted that spending on graphical online advertising, digital video, mobile, and other non-search formats will increase almost tenfold in the next few years, as the Internet sucks up yet more marketing dollars from other media. Neal Mohan, Google’s vice president Continue Reading…

“THE BUZZ” – Week of 05/16/2011

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Facebook Lets Users Tag Brands in Photos Colin Hogan Last week, Facebook announced that users can now tag pages for brands and products in their Facebook photos. Tagged photos will appear in the Photos tab of a page, rather than on that page’s wall, and anyone can tag a page – even if a user Continue Reading…

“THE BUZZ” – Week of 05/02/2011

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Google Research Shows How People Use Smartphones to Help Them Buy Sarah Voges A Google-commissioned study on smartphone usage has confirmed just how addicted we are to our devices and revealed how we use them to help make buying decisions. Nearly 80 percent said they use their phone for shopping and shopping-related activities, and 70 Continue Reading…

“THE BUZZ” – Week of 04/18/2011

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Amazon Introduces Cheaper Kindle With Ads Colin Hogan Amazon has sold loads of Kindles ever since it decided to introduce a Wi-Fi–only model and drop the price to just $139. Now, the company is taking its low-priced-Kindle initiative a step further by introducing on-screen ads to its lowest-price model, enabling the company to drop the price by Continue Reading…

“THE BUZZ” – Week of 04/11/2011

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Cable’s Challenge Isn’t Retaining Customers John Keehler Online TV viewing and Netflix may be causing some current cable subscribers to drop their service, but the bigger challenge may be for cable companies to convince teens and young adults to become paying customers once they have the income to do so. ESPN Brings Free Live-Streaming to Continue Reading…

“THE BUZZ” – Week of 04/04/2011

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Surprising Familiarity With QR Codes Sarah Voges QR codes are quickly becoming popular with marketers, but how many consumers are using them? According to new research, two-thirds of consumers have seen a QR code, and about one-third have used one. Most of the time, they are using them to get coupons or deals. Google Abandons Continue Reading…

“THE BUZZ” – Week of 03/28/2011

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Google Launches Free Online Magazine Colin Hogan Google has quietly launched its own full-length online magazine, a quarterly publication whose aim is to create a “breathing space in a busy world.” The first edition of Think Quarterly, based out of the UK, is a 68-page dive into the world of data and its impact on business. Continue Reading…

“THE BUZZ” – Week of 03/21/2011

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AT&T Buys T-Mobile Kelly Gomez Struggling to keep up with network demand and expand spectrum and infrastructure, AT&T announced this past weekend that they will acquire T-Mobile USA for $39 billion, creating the largest wireless operator in the United States. Though Wall Street may be celebrating the announcement, many are concerned that the move will Continue Reading…

“THE BUZZ” – Week of 03/14/2011

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SXSW Interactive Wrap-Up John Keehler Despite speculation about what new technology would steal the show at SXSW Interactive this year, it seems that nothing really did. In fact, instead of announcing a new initiative, Google seemed to be recounting the past. Japan Earthquake and Tsunami: Seven Ways to Help Online Alex Kenney New technologies make Continue Reading…

“THE BUZZ” – Week of 03/07/2011

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Smartphone Owners Spend More Time Using Apps Than Talking or Browsing Colin Hogan “The average smartphone owner spends 667 minutes a month using apps. That is more time spent with apps than spent talking on a smartphone or using it to browse the Web. But not all smartphones are equally friendly to apps. Programmers have Continue Reading…