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Emily Edwards:

Say Hello to the Cord-Nevers

Emily Edwards

Today there are “cord-shavers,” “cord-cutters,” and the ever-elusive “cord-nevers.” Cord-nevers are the individuals who have never subscribed to a traditional pay TV service. In October 2015, Forrester reported that cord-nevers made up 18 percent of the U.S. population. Forrester also estimated that by 2025, half of all TV viewers under age 32 will not pay Continue Reading…