Laken Faccio: Digital Strategy

Laken has never been shy in front of a crowd. She grew up with a love for music and dance, performing in her own productions starting at 5 years old. She moved on to local musicals and national dance competitions, but when she realized that her dream of being a Broadway star was too far in the distance, she decided advertising was the next-best thing.

Lucky for us, her passion for entertaining translates well into bringing brands’ storytelling to life online. She collaborates to provide clients with clear, strategic recommendations to put a spotlight on brands in an overcrowded digital marketplace. Since joining us, she’s helped lead clients like Omni Hotels & Resorts, Firehouse Subs, Pedia-Lax, American Cancer Society, and Chick-fil-A into new digital spaces.

Laken is from Wisconsin, making her an avid cheesehead. After graduating from the University of Wisconsin, she moved straight to Dallas to join The Richards Group. When not at work, she’s either whipping up something in the kitchen or spending time outdoors. After moving south, one has to take advantage of the nice weather, don’t cha know.

Blurring Lines: Content and Commerce Converge

Laken Faccio

Listen to the accompanying podcast on Google Podcasts, Apple iTunes or Spotify. Digital content and e-commerce are in a key transition period. It’s time to start thinking about how your brand’s commerce experience will evolve into the next decade. Have you felt an overwhelming desire to upgrade your smartphone in the past six months? Maybe not  Continue Reading...

A Movement Toward Time Well-Spent

Laken Faccio

There’s never been a time like this where transparency and efficiency have consumers questioning how they want to spend their time.   The Broken Social Media Machine Take a moment to think about what time well-spent means to you. Time with family Time catching up on news Time to try a new hobby Time with  Continue Reading...