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Mallorie Rodak: Brand Planning Director

You’ve heard of those folks around the office who wear lots of different hats? In Mallorie’s case, those hats have included media buying, mobile marketing strategy, digital strategy, account management – and, these days, pairing sociology with business savvy to find strategic insights as a senior brand planner.

That’s a lot of hats. But there are more: Mallorie’s also worn the “Published Author” hat for her contributions to the book Shaping International Public Opinion, the “Highly Regarded Ad Pro” hat for being named one of AAF Dallas’s 32 Under 32, and even the “Galactic Secret Agent” and “Battle Nun” hats for her voiceover work in anime and video games.

Not done yet. Mallorie also has the “Magna Cum Laude” hat (Drury University); the “Master’s Degree in Advertising” hat (Southern Methodist University); and the “Current Planning Director” hat for brands like Dr Pepper Snapple Group, TGI Fridays, Firehouse Subs, and Ruth’s Chris Steak House.

We so want to find her a hat client.

Standing Out in the Age of Multimedia Tsundoku

Mallorie Rodak

Listen to the accompanying podcast on Spotify. Tsundoku (Japanese: 積ん読) is a Japanese slang term that originated in the Meiji era (1868-1912). It’s the idea of acquiring reading materials but letting them pile up in one’s home without reading them. The piling of unread books. Source: thedailystar.net These days, your pile of unread books may be  Continue Reading...

Utility Over Novelty: AR’s New Marketing Focus

Mallorie Rodak

You see augmented reality (AR) in action with every yellow marker in a live NFL game. You play around with AR each time you try out a new Snapchat lens. You used AR to catch that rare Poliwag Pokemon last year in Pokemon Go. Augmented reality is no new trend. In fact, the term “augmented  Continue Reading...