Mallorie Rodak: Brand Planning Director

You’ve heard of people around the office wearing many different hats? In Mallorie’s case, that might include one for Galactic Secret Agent. Which makes perfect sense, as her talent as a voice-over artist for TV, radio, anime, and video games is surpassed only by her skills as a brand planner at The Richards Group. For Mallorie, seeing things–especially brands–from a variety of angles is all in a day’s work. Starting with a background in theater and undergraduate studies in psychology, advertising, and public relations, Mallorie went on to receive a graduate degree in advertising from Southern Methodist University. At The Richards Group, she helps guide the work for Ruth’s Chris, Firehouse Subs, and Dr Pepper Snapple Group, among others.

Utility Over Novelty: AR’s New Marketing Focus

Mallorie Rodak

You see augmented reality (AR) in action with every yellow marker in a live NFL game. You play around with AR each time you try out a new Snapchat lens. You used AR to catch that rare Poliwag Pokemon last year in Pokemon Go. Augmented reality is no new trend. In fact, the term “augmented Continue Reading…