Nancy Morkovsky: Brand Planning Director

Nancy’s an aficionada of all things multicultural. She was born and raised on the Mexican border, tutored Japanese students in college, studied abroad in London, and married a guy from the Czech Republic. It’s no surprise, then, that exploring people’s uniqueness is the most enjoyable – and important – part of her job at TRG.

Nancy joined us in 2007 as a brand planner. She soon put her culture-crossing fascination to work as the first employee of Richards/Lerma, the Hispanic division of TRG. There, she helped grow the agency by uncovering unique social insights for Ram Trucks, The Home Depot, and MetroPCS.

Nancy’s patchwork approach to life shapes her interests outside of work too. When not trying out new flavors, menus, and restaurants as an international foodie, she’s getting a whole new consumer perspective from her two equally curious children.

Project 55

Nancy Morkovsky

As we lean in to all things Latinx during Hispanic Heritage Month, it’s an apt opportunity to highlight an important number: 55. Or more accurately, 0.55. Hispanic women earn only 55 cents for every dollar earned by their white, non-Hispanic male counterparts. That’s not a typo. Despite the passage of the Equal Pay Act of  Continue Reading...