Taylor Smiley: Principal

There is a certain expectation when you meet someone whose last name is Smiley. It’s an expectation Taylor embraces (with a smile) and applies to his work.

As co-leader of Richards Partnership Marketing, Taylor spends his time playing matchmaker, aligning brands with sports, entertainment, and cause partners. Among the clients with whom Taylor has worked are adidas, Chuck E. Cheese’s, College Football Playoff, and The Salvation Army.

Taylor began his career at the National Basketball Association, activating NBA corporate partnerships and conducting NBA Cares projects in Brazil, China, and South Africa. He then headed south to New Orleans to launch ELEVATE, a nonprofit after-school program that still operates daily. Before joining The Richards Group, Taylor worked on the Verizon Wireless NFL sponsorship team at Genesco Sports Enterprises.

A proud University of Richmond Spider, Taylor now shares the Smiley name with his wife, Jenny, and their daughter, Clara.

The Best Advice I Have Ever Received

Taylor Smiley

I must have sounded so naive. There I was, 22 years old and only a couple of months into my first job, at the NBA headquarters in New York City. Russ Granik, then the league’s deputy commissioner, asked me how things were going so far. My response? “It’s going well, Russ, but I’d actually love  Continue Reading...