Blog - 1000 ft. POV

To Open the Gates to Representation, We Must Clearly See Our Role

Through a cultural lens, the dominance of one group over another is known as hegemony. Hegemony works through the definition of defaults and the othering of that which is different. It makes the societal order as it stands seem right, natural, and always unquestionable. Gatekeepers work to maintain the hierarchy by controlling access to information  Continue Reading...

The Marketplace Abhors a Vacuum, Particularly During a Pandemic

A few months ago, Sarah Walker-Hall (a fellow brand planning director) and I were discussing the proliferation of purpose-driven advertising – the good, the bad, and the ugly. After the Nike/Kaepernick needle-scratch moment, REI’s launch into protecting public lands, Gillette’s stand against toxic masculinity, and a Pride Month of myriad cringeworthy examples, this was what  Continue Reading...

To the Women Who Came Before and All Those to Follow

I can remember the exact moment 17 years ago when I told my boss I had accepted a job at The Richards Group. Attempting to express his disappointment and plant a seed of doubt, he responded, “Ah, come on, that old boys’ club? You don’t want to go do that. Don’t you know all you’ll  Continue Reading...

Instagram Testing the Removal of Public-Facing “Like” Counts

In November, Facebook announced that they are testing the removal of public-facing Instagram likes in the United States by rolling out the change to a select number of users. The purpose of this test is to improve the mental health of users by removing what many deem a vanity metric – likes – that can  Continue Reading...

Media and Creative Joining Forces? That’s Always Been Our Way

E pluribus unum (“Out of many, one”) – U.S. motto Where there is unity, there is always victory. – Publilius Syrus Unity is strength, division is weakness. – Swahili proverb There is no lack of quotes about unity, collaboration, or togetherness when you search for these terms. While I haven’t read every quote, those I’ve  Continue Reading...

The Value of Longevity

Many people have heard me talk proudly about our tenure here at the agency – in terms of both clients and the people who work here. The duration of our client relationships is often more visible, because we cite it in case studies or cover letters or simply in answer to a question in an  Continue Reading...

A New, Weird Way: Revolutionary Films to Inspire Creative Thinking

I’ve been a film geek for as long as I can remember. I grew up in front of the big screen and even studied film in college. I’m absolutely fascinated by how, when, and where a film has made an impact to the types of stories that are told. One of my favorite quotes about  Continue Reading...

What Would Your Answer Be?

In several RFP questionnaires recently, we’ve been asked a similar question: “Over the past three years, describe the accomplishments of which the agency is most proud.” Since the answer is topical, I thought I’d share it: While it’s a little odd for an agency to cite the loss of a client as an accomplishment, bear  Continue Reading...

Measurement in Your Pocket

“Ultimately, measuring ROI means having the right mix of analytics to capture insights along the entire consumer journey,” states a report from Millward Brown. Many advertisers have powerful analytics tools in their toolbox (including site analytics systems or data management platforms). But there’s one small tool, as noted by Google, generating robust data that 87  Continue Reading...

Social Content – The Next Chapter

We’ve been living in a world where social media managers don’t sleep. We are constantly looking for the next real-time trend, pumping out monthly content calendars, and thinking that social media revolves around our brands.  Continue Reading...

Can Your Brand Go Live?

Live video in social media will become part of successful brands’ media plans, but not all brands will be successful at live video. Social media live video had a big year in 2016. We saw millions of viewers tune in to the NFL on Twitter, millions watch breaking news on Facebook Live, and tens of millions  Continue Reading...

The Rainbow Connection

The smart money is on inclusion. New freedoms mean exciting realities for the lesbian, gay, bisexual, transgender, and questioning/queer (LGBTQ) community, and its buying power, digital connectivity, and cultural sway offer brands opportunities to endear themselves in meaningful ways with this influential consumer.  Continue Reading...