Blog - 1000 ft. POV

Media and Creative Joining Forces? That’s Always Been Our Way

E pluribus unum (“Out of many, one”) – U.S. motto Where there is unity, there is always victory. – Publilius Syrus Unity is strength, division is weakness. – Swahili proverb There is no lack of quotes about unity, collaboration, or togetherness when you search for these terms. While I haven’t read every quote, those I’ve  Continue Reading...

The Value of Longevity

Many people have heard me talk proudly about our tenure here at the agency – in terms of both clients and the people who work here. The duration of our client relationships is often more visible, because we cite it in case studies or cover letters or simply in answer to a question in an  Continue Reading...

A New, Weird Way: Revolutionary Films to Inspire Creative Thinking

I’ve been a film geek for as long as I can remember. I grew up in front of the big screen and even studied film in college. I’m absolutely fascinated by how, when, and where a film has made an impact to the types of stories that are told. One of my favorite quotes about  Continue Reading...

What Would Your Answer Be?

In several RFP questionnaires recently, we’ve been asked a similar question: “Over the past three years, describe the accomplishments of which the agency is most proud.” Since the answer is topical, I thought I’d share it: While it’s a little odd for an agency to cite the loss of a client as an accomplishment, bear  Continue Reading...

Measurement in Your Pocket

“Ultimately, measuring ROI means having the right mix of analytics to capture insights along the entire consumer journey,” states a report from Millward Brown. Many advertisers have powerful analytics tools in their toolbox (including site analytics systems or data management platforms). But there’s one small tool, as noted by Google, generating robust data that 87  Continue Reading...

Social Content – The Next Chapter

We’ve been living in a world where social media managers don’t sleep. We are constantly looking for the next real-time trend, pumping out monthly content calendars, and thinking that social media revolves around our brands.  Continue Reading...

Can Your Brand Go Live?

Live video in social media will become part of successful brands’ media plans, but not all brands will be successful at live video. Social media live video had a big year in 2016. We saw millions of viewers tune in to the NFL on Twitter, millions watch breaking news on Facebook Live, and tens of millions  Continue Reading...

The Rainbow Connection

The smart money is on inclusion. New freedoms mean exciting realities for the lesbian, gay, bisexual, transgender, and questioning/queer (LGBTQ) community, and its buying power, digital connectivity, and cultural sway offer brands opportunities to endear themselves in meaningful ways with this influential consumer.  Continue Reading...

Mindfulness

“Finish that RFP, email the client about costs, schedule the photo shoot, review scope changes, did I buy my brother’s birthday present? – wait, now I need to reschedule the photo shoot.” Do you feel like your mind is constantly full of lists? In brand management, we’re always multitasking, going from one thing to the  Continue Reading...

The Digital Caddy

For all the good the Internet does, it has also become a major source of frustration for everyone. The clutter, negativity, lack of trust, overload of misinformation, and general creepiness because of all the people using your data to track your life make the Web a pain as much as it is a powerful tool.  Continue Reading...

The Underestimated Power of On-Demand Audio

Before you read this article, I want you to do one thing: Spend two minutes on your phone using your Facebook app. Done? Good.  Continue Reading...

The Single-Button Experience

“Keep it simple,” “make it intuitive,” “don’t make them think” have been mantras of usability for many, many years. However, there is a recent trend, enabled by a confluence of innovations and technologies, that brings the simplify mantra to its logical conclusion: The single-button, or single-interaction, interface.  Continue Reading...