Blog - 2018 Digital Trends

Unpacking Artificial Intelligence

From the future of work to the subversion of democracy, 2017 has seen artificial intelligence subject to a wide variety of associations. Stemming from scientific breakthroughs and heightened by the allure of existential risk, the implications of AI can seem grave if not overhyped, with a tendency to engender more confusion than strategic clarity among  Continue Reading...

Welcome to the Jungle: Retail in the Age of Amazon

When Amazon purchased Whole Foods, it confirmed the power of combining a rich digital ecosystem with a network of brick-and-mortar locations. Big retailers started realizing they couldn’t afford to treat digital touchpoints as just an enhancement to their physical-first offering – they need to dedicate resources to fortifying existing assets, reducing friction in the customer  Continue Reading...

Brand Safety – The New Reality

The Shifting Landscape of Digital Brand Safety It’s a marketer’s worst nightmare: Learning your brand’s digital ads have been seen alongside terrorist recruitment videos and content created by hate groups. That’s exactly what happened to many advertisers in March of 2017 as word spread that ads on Google-owned video platform YouTube were shown with violent  Continue Reading...

Seeing the World Through Social Vision

Understanding What the Smartphone Camera Sees Photos and videos are a huge part of our cultural conversation. 2.8 trillion photos were shared on social networks in 2017 (set to increase 15 percent each year). What happens when computers can suddenly see and understand that visual conversation at scale? And what can brands do with this  Continue Reading...

Utility Over Novelty: AR’s New Marketing Focus

You see augmented reality (AR) in action with every yellow marker in a live NFL game. You play around with AR each time you try out a new Snapchat lens. You used AR to catch that rare Poliwag Pokemon last year in Pokemon Go. Augmented reality is no new trend. In fact, the term “augmented  Continue Reading...

Blockchain: Bringing Integrity Back to Ad Buying

Tackling Ad Tech’s Biggest Challenges With the Technology Behind Cryptocurrency In 2017, marketers will spend $83 billion in digital advertising, an increase of 15.9 percent from the previous year. As the market has grown, advertisers, publishers, and users have all faced growing pains as a result. A solution has emerged from an unexpected place that  Continue Reading...

Outsmarting Ad Blocking

We’ve All Done It Although digital ad blockers are a hot topic, the concept of consumers avoiding ads is not new. We’ve all done it – flipped past ads in magazines, changed to a different radio station when the music stops, or headed to the kitchen while commercials air on TV. Today we let technology  Continue Reading...

Goodbye Insta-Fakers

If we poll everyone reading this article and ask for their definition of an influencer, how many different responses do you think we’d get? Everyone seems to have a different definition of what exactly an influencer is. And that’s because we’ve never seen such rapid growth in the advertising industry. Let’s put this into context:  Continue Reading...

Predictive Consumerism

Consumers consume. What they consume and when they consume is their choice, but that choice is becoming more and more managed, predicted, and influenced as our technology and understanding of shopping behavior grows more sophisticated. Brands continue to try to influence this choice with the expected advertising and marketing tactics, in many of the same  Continue Reading...

Google & Facebook’s Impact on Instant Commerce

How These Companies Are Using Shoppable Ad Units to Revolutionize the Digital Space The digital age – an era much like that in Game of Thrones, but with less dragons. The Internet is our kingdom and we its people. Like any kingdom, ours is under rule. The rulers? Google and Facebook. How did these two  Continue Reading...

Mobile Wallets

How Brands Can Encourage and Benefit From Mobile Payment Adoption There have been extensive predictions and reports about the potential for the mobile wallet over the last several years. But despite the fact that mobile adoption is so pervasive, mobile wallet adoption has yet to take hold across the masses. For now, consumers seem to  Continue Reading...

Human Touch

Applying a Human Touch to Digital Technology Thanks to digital technology and artificial intelligence (AI), I can ask Alexa to ship a new pair of my favorite running shoes while sitting on the couch, receive custom recommendations on new bands I may like coming to town for a show, be reminded to stand up when  Continue Reading...