Blog - 2019 Digital Trends

Less Talk and More Action

In his New York Times best-selling memoir, Shoe Dog, Nike founder Phil Knight recalls the morning he found out about the death of dear friend and famed runner Steve Prefontaine: “I heard that something was happening at the spot where Pre died. It was becoming a shrine. People were visiting it every day, leaving flowers,  Continue Reading...

Combined Intelligence: Your New Superpower

It seems lately that headlines about artificial intelligence volley between two competing narratives. The first narrative would have you believe that artificial intelligence is bad. From accusations published in The New York Times and The Wall Street Journal that YouTube’s algorithm favors extremism, to software using biased data to predict future criminals employed by sentencing  Continue Reading...

Streamers Are the New Influencers

Using social media influencers to reach targeted audiences is now standard practice for marketers. The campaigns and types of influencers used can vary, but the idea – efficient reach coupled with authenticity a brand couldn’t achieve on its own – is very popular. In fact, a survey of marketers conducted by the Association of National  Continue Reading...

5G: The Underlying Layer of Our New Connected World

An exploration of how 5G will create a new level of connection and what that means for brands and marketers. 5G will begin to blur the lines between culture and the technologies that connect us. Just like the Internet and the current rise of machine learning, 5G will be transformative. The increased speeds will allow  Continue Reading...

A Movement Toward Time Well-Spent

There’s never been a time like this where transparency and efficiency have consumers questioning how they want to spend their time.   The Broken Social Media Machine Take a moment to think about what time well-spent means to you. Time with family Time catching up on news Time to try a new hobby Time with  Continue Reading...

Getting Creative with Machine  Learning and AI. No, Really, It’s Possible!

Why Should I Care About Machine Learning? To begin, let’s establish a fact: Machine learning and artificial intelligence (AI) have been booming in academia over the past decade. Consider the following chart, which shows the number of research papers that have been published about AI since 1995 (gray line). But it’s not just research groups  Continue Reading...

Stop Shouting at Me: The Rough Road Ahead for Social Conversation

This trend is supported by data provided from Influential, a social data platform that leverages the most advanced artificial intelligence (AI) technology to select influencers, inform content and strategy, and deliver against measurable business outcomes and return on investment for brands. We live in an age of hyperbole, and you don’t have to spend more  Continue Reading...

Beyond the Feed: The Year of the Story

Initially popularized by Snapchat in 2013, other leading social media and messaging platforms such as Instagram, Facebook, Messenger, and WhatsApp have adopted the Stories format over the past two years, and in most cases have been more successful than the pioneer Snapchat. Stories gave users the ability to create vertical, full-screen, visual narratives that are  Continue Reading...

Art & Science: The Rise of Dynamic Video

Personalization is far from a new marketing concept – and the digital landscape has well-established expectations and best practices for performance marketing channels (email marketing, display, and even site experiences). But as we approach 2019, the democratization of data and dynamic creative tools will push personalization into a far broader and more complex range of  Continue Reading...

The Human Imperative

Endearment has always been the goal for brands. Here at The Richards Group, it is the core of our own agency brand vision: “we endear brands to people.” And as our brands increasingly become more human through technologies like AI-powered voice, our ability to endear them to the world will be greater than ever before.  Continue Reading...

For Brands, the Early Adopter Window in Esports is Rapidly Closing

Twelve months ago, esports and competitive gamers were clamoring just to get a seat at the table. Today, no single industry is riding a greater wave of buzz. More than 600 brands signed recent esports sponsorship deals with teams, tournament organizers, leagues, and prominent pro players. And it’s not just brands endemic to the video  Continue Reading...

VR Technology Convergence

The first mention of virtual reality (VR) technologies in our annual Ten Digital Trends report was in our 2014 edition. Ever since our 2016 report, an augmented reality (AR) or VR-related article has been included. While marketing trends related to these technologies will continue into the foreseeable future, some discussion of the progression, and capabilities,  Continue Reading...