Blog - 2020 Digital Trends

Standing Out in the Age of Multimedia Tsundoku

Listen to the accompanying podcast on Spotify. Tsundoku (Japanese: 積ん読) is a Japanese slang term that originated in the Meiji era (1868-1912). It’s the idea of acquiring reading materials but letting them pile up in one’s home without reading them. The piling of unread books. Source: thedailystar.net These days, your pile of unread books may be  Continue Reading...

Sound Test: Why Podcasts Are Ripe for Experimentation

Listen to the accompanying podcast on Spotify. In the first episode of podcast tour de force Serial, journalist and public radio personality Sarah Koenig describes the homicide case that would be resurrected as the topic of her weekly show and would soon live on in watercooler- and cocktail-talk infamy as one of the most intriguing  Continue Reading...

The Marketplace Abhors a Vacuum

Listen to the accompanying podcast on Spotify. The Ethical Leadership of America: An examination of why corporations assumed the responsibility of acting as the country’s moral compass. Remember when brands didn’t take stands? When their open-armed “purpose” seemed to be to appeal to as many people as possible while alienating as few as possible? Over  Continue Reading...

Tiptoeing Through the Political Tidal Wave

Listen to the accompanying podcast on Spotify. Practical guidance for brands navigating the inescapable political context of the 2020 media landscape. It’s been almost four years since the 2016 election, and we are gearing up for another 365 days of polls, pundits, and politics. We are all going to witness one of the most polarizing  Continue Reading...

Collab Fatigue Is Coming – Here’s What to Do About It

Listen to the accompanying podcast on Spotify. First Things First – What Is a Collab? Collaborations, for many brands, are an opportunity to make noise; it’s to drive conversation, garner relevance, or at the very least look pretty cool. By definition, it’s the action of two groups coming together to create something. In the past  Continue Reading...

Blurring Lines: Content and Commerce Converge

Listen to the accompanying podcast on Spotify. Digital content and e-commerce are in a key transition period. It’s time to start thinking about how your brand’s commerce experience will evolve into the next decade. Have you felt an overwhelming desire to upgrade your smartphone in the past six months? Maybe not this year. It’s likely  Continue Reading...

A New Social Order

Listen to the accompanying podcast on Spotify. Consumers and marketers have predominantly used and viewed social platforms as a one-to-many channel, a public forum, a place to drive added-value public social interactions like comments and shares. Through technical platform updates, increasing time spent with specific content formats, and a generation rooted in one-to-one connections on  Continue Reading...

Deepfakes: The Good, The Bad, and The Murky

Listen to the accompanying podcast on Spotify. Hopefully by now all of us know what a “deepfake” is; if you don’t, I will give you a quick recap. Deepfake is a technique for video manipulation common in academic research institutions – and by amateurs in online communities – using machine learning (generative adversarial neural networks  Continue Reading...

Unpacking the Black Box: Google and Facebook’s Move Toward Automation

Listen to the accompanying podcast on Spotify. Facebook and Google have been predicted to control an estimated 59.3 percent of all digital ad spend in the U.S., according to recent reports. Part of the appeal of both platforms is the ability to manually create precise targeting segments and optimize based on a variety of performance  Continue Reading...

The Anti-Aesthetic

Listen to the accompanying podcast on Spotify. Every cultural phenomenon that rises to define a generation seems to be followed by an underlying youth counterculture that challenges the social norm. The post-war consumerism and conformity of the 1950s gave way to a radical freedom and rebellion counterculture in the 1960s. The corporate greed yuppies of  Continue Reading...