Blog - Advertising

A Note Regarding the Value of Placement at The Richards Group

One hallmark of a Richards Group career is the “total compensation package” – discussed at our annual profit sharing meeting, again at our annual year-end stairwell, and again (!) at each employee’s annual review. We’re constantly reminded that our base salary is merely a portion of our overall income. And for good reason: The company  Continue Reading...

We Have No Coast

Over the past several months, I’ve noticed an interesting trend in the calls we’re getting about potential client engagements. There’s a geographic skew that, at times, used to work against us and is now, for whatever reason, working in our favor. We have no coast. From what potential clients are telling us, their experiences with  Continue Reading...

As It Turns Out, You Can Teach an Old (And By That I Mean Seasoned) Presenter New Tricks

Here’s a challenge for you: Can you do a presentation about your company’s culture? My guess is that 99 percent of you immediately said to yourselves, “Of course I can – what kind of challenge is that?” Okay. Let me make it a little tougher for you. Can you do a presentation about your company’s  Continue Reading...

Is Attention Shrinking, Or Is It Just Selective?

Your customer is not a goldfish. Believing that consumers have shrinking attention spans isn’t giving them enough credit. And it’s ignoring the fact that they can watch half a season of Game of Thrones in one sitting. The goldfish statistic is an excuse for bad advertising. And sadly, it’s now become a rationale for communication  Continue Reading...

Stay Curious and Keep Learning

“What is a college? An institute of learning. What is a business? An institute of learning. Life, itself, is an institute of learning.” – Thomas Edison I recently addressed a class at the University of Texas Stan Richards School of Advertising & Public Relations. And while I only wish I were as succinct and insightful  Continue Reading...

My Moment in the Moment

Creatives’ jobs are to concept ideas. The right sides of our brains bring home the bacon, then fry it up in a pan. Thing is, we can’t just “turn it off.” Pity us. We’re cursed with random ideas popping into our heads at all hours of the day and night. (Hey, not saying they’re all  Continue Reading...

A 20-Year Retrospective of the Music and Television Industries      

Twenty years ago, Sgt. Pepper taught the band to play. Just about that same time, I presented my first look at the new television season to my esteemed coworkers at The Richards Group. In those 20 years, great changes have occurred in the music and television industries. Changes: David Bowie Back in 1997, Elton John’s  Continue Reading...

A New, Weird Way: Revolutionary Films to Inspire Creative Thinking

I’ve been a film geek for as long as I can remember. I grew up in front of the big screen and even studied film in college. I’m absolutely fascinated by how, when, and where a film has made an impact to the types of stories that are told. One of my favorite quotes about  Continue Reading...

Measurement in Your Pocket

“Ultimately, measuring ROI means having the right mix of analytics to capture insights along the entire consumer journey,” states a report from Millward Brown. Many advertisers have powerful analytics tools in their toolbox (including site analytics systems or data management platforms). But there’s one small tool, as noted by Google, generating robust data that 87  Continue Reading...

Social Content – The Next Chapter

We’ve been living in a world where social media managers don’t sleep. We are constantly looking for the next real-time trend, pumping out monthly content calendars, and thinking that social media revolves around our brands.  Continue Reading...

Can Your Brand Go Live?

Live video in social media will become part of successful brands’ media plans, but not all brands will be successful at live video. Social media live video had a big year in 2016. We saw millions of viewers tune in to the NFL on Twitter, millions watch breaking news on Facebook Live, and tens of millions  Continue Reading...

The Digital Caddy

For all the good the Internet does, it has also become a major source of frustration for everyone. The clutter, negativity, lack of trust, overload of misinformation, and general creepiness because of all the people using your data to track your life make the Web a pain as much as it is a powerful tool.  Continue Reading...