Blog - Digital Media

Instagram Testing the Removal of Public-Facing “Like” Counts

In November, Facebook announced that they are testing the removal of public-facing Instagram likes in the United States by rolling out the change to a select number of users. The purpose of this test is to improve the mental health of users by removing what many deem a vanity metric – likes – that can  Continue Reading...

Is Attention Shrinking, Or Is It Just Selective?

Your customer is not a goldfish. Believing that consumers have shrinking attention spans isn’t giving them enough credit. And it’s ignoring the fact that they can watch half a season of Game of Thrones in one sitting. The goldfish statistic is an excuse for bad advertising. And sadly, it’s now become a rationale for communication  Continue Reading...

YouTube Transparency

You’ve heard us talk about transparency before; my colleagues Mary Price and Cheryl Huckabay have written about it recently. The topic remains newsworthy – now YouTube is in the hot seat regarding inappropriate/controversial content. YouTube’s deficiencies in this area elevate two main issues, transparency and brand safety: The “walled gardens” of Google and Facebook have  Continue Reading...

The Underestimated Power of On-Demand Audio

Before you read this article, I want you to do one thing: Spend two minutes on your phone using your Facebook app. Done? Good.  Continue Reading...

Go Where the Love Is: Advertising in Mobile

In advertising, “the right message at the right time to the right person” is our mantra. This is particularly true with the proliferation of mobile devices. Today, users do what they want, buy what they want, and watch what they want whenever they want. This has become one of the most valuable opportunities for reaching  Continue Reading...

Hispanics Speak Digital

Fifty-two percent of the 56 million Hispanics in the United States are under the age of 30. They are young, tech-savvy, and among the most influential trendsetters and tastemakers. Marketers see the clear opportunity and power of this group as long as they can connect with them in an effective way.  Continue Reading...

The Ad Block Opportunity

Ad blocking is a term that brings joy to consumers and panic to marketers. As a concept, ad blocking is not new, but it’s growing. Apple’s iOS 9 update has boosted public awareness, and both consumers and the ad industry are taking notice. Its popularity is now strong enough that the TODAY Show, The Wall  Continue Reading...

Make Stories, Don’t Tell Them

I was once what some folks on our social strategy team may call a “hater.” I love social media, don’t get me wrong, but I’d grown jaded after one too many real-time fire drills. I became so obsessed with creating the next Oreo “Lights Out” Super Bowl moment that I couldn’t even enjoy live TV  Continue Reading...

The Real #NoFilter

Have you ever noticed how “unreal” your Facebook and Instagram news feeds have become? The same type of posts, the same overly filtered photos. We’ve all experienced it, and we find ourselves hungry for a more realistic view. It is a growing trend that is now reflected in many new apps that have launched.  Continue Reading...

Digital Technology Overtakes TV

When considering 2016 digital trends, it is likely television was not the first medium that came to mind. And even more so when used in conjunction with “programmatic,” as typically the idea of programmatic buying (using data to detect the most relevant user and serve the most appropriate ad) is reserved for digital media buys.  Continue Reading...

New Interfaces, New Brand Experiences

Back when the Internet simply connected one person’s terminal to another person’s text, the keyboard was all we thought we needed. And then came the mouse. Suddenly we were using our hands to click, and by clicking we shopped and shared and scrolled. Touch screens came next, and with them came pinching to zoom, swiping  Continue Reading...

Growing the Next Crop of Media Professionals

While cleaning out my office in the old building, in preparation for our move last January, I found notes from my first job as an assistant media planner. Notes that explained how to calculate a CPM if you know a CPP, how to calculate ratings from VPVH (back in the day, you had to pull  Continue Reading...