Blog - Mobile

Measurement in Your Pocket

“Ultimately, measuring ROI means having the right mix of analytics to capture insights along the entire consumer journey,” states a report from Millward Brown. Many advertisers have powerful analytics tools in their toolbox (including site analytics systems or data management platforms). But there’s one small tool, as noted by Google, generating robust data that 87  Continue Reading...

Go Where the Love Is: Advertising in Mobile

In advertising, “the right message at the right time to the right person” is our mantra. This is particularly true with the proliferation of mobile devices. Today, users do what they want, buy what they want, and watch what they want whenever they want. This has become one of the most valuable opportunities for reaching  Continue Reading...

New Interfaces, New Brand Experiences

Back when the Internet simply connected one person’s terminal to another person’s text, the keyboard was all we thought we needed. And then came the mouse. Suddenly we were using our hands to click, and by clicking we shopped and shared and scrolled. Touch screens came next, and with them came pinching to zoom, swiping  Continue Reading...

My Multi-Device Life and Its Influence on New Technologies

The first thing I do every morning is check my meeting schedule and email on my smartphone. Then I get a cup of coffee (this is a switch made in the last couple of years). Research shows that my morning routine is imitated by millions across the country. Of course, then I use my laptop,  Continue Reading...

The Agile Brand

People see the digital world differently than brands do. The separation between online and offline experiences and interactions has blurred. People no longer distinguish between an article read on a website and one seen in a magazine. As digital media have filtered into the days, surroundings, and even the bodies of consumers, people have begun  Continue Reading...

Ten Digital Trends for 2015

January. Cold. Drab in comparison to the glimmer of the holiday season. Maybe. But not to The Richards Group. We’ve been looking forward to this time of year, because it’s time to talk trends. For the past six years, a diverse group of agency thought leaders have collaborated on our annual digital trends report, a  Continue Reading...

Insights Delivered: Holiday Sales Trends

2012 Holiday Shopping Trends “The National Retail Federation predicts that 16 percent of this year’s $586 billion holiday purchases will be made via Web or mobile devices.” Both digital and traditional brick-and-mortar retailers are using the season to test and evaluate new approaches to engaging shoppers along their path to purchase. Mobile a Key Driver  Continue Reading...

“THE BUZZ” – Week of 11/05/2012

Suspending Sarcasm: Twitter’s True Potential Unleashed by #Sandy Scott Luther Acting as both on-the-scene reporter and supplier of big-picture context, Twitter was briefly transformed from a network of self-indulgence, self-promotion, and sarcastic retweets into the real-time information service it has been promised to be. Over the years, we have seen flashes of Twitter’s ability to  Continue Reading...

“THE BUZZ” – Week of 10/29/2012

Consumers Prepare to Equip Their Mobile Utility Belts Nick Daigle The mobile device continues to disrupt the path to purchase as consumers increasingly rely on their mobile devices to steer them to the best deal during their shopping experiences. A recent survey by PriceGrabber indicates that nearly one-third (32 percent) of consumers plan to download  Continue Reading...

Mobile Comes of Age

Have you ever misplaced your driver’s license? How long before you noticed it was missing? But your phone? It takes just seconds to realize you’re without it. The mobile phone has become indispensable. You can’t leave home without it. You can’t even leave it in another room without missing it. Penetration Is at an All-Time  Continue Reading...

“THE BUZZ” – Week of 09/04/2012

Moms Mobilize for Back-to-School Day Nick Daigle Mobile-device-wielding moms are using their devices to relieve the stress of preparing their kids for the first day of school. Nearly nine in ten say they turn to their phones to reduce the anxiety in planning for that first day, according to a recent study from the IAB  Continue Reading...

The Impending Era of SoLoMo

SoLoMo – it sounds like a custom coffee order at Starbucks. Not so. A marketing and technology buzzword, SoLoMo refers to the convergence of social, local, and mobile technology. SoLoMo refers to situated experiences, enabled by mobile, shared with others. Social is a behavior and a state of mind, not a website. Local, or location,  Continue Reading...