Blog - Social Media

Instagram Testing the Removal of Public-Facing “Like” Counts

In November, Facebook announced that they are testing the removal of public-facing Instagram likes in the United States by rolling out the change to a select number of users. The purpose of this test is to improve the mental health of users by removing what many deem a vanity metric – likes – that can  Continue Reading...

Is Attention Shrinking, Or Is It Just Selective?

Your customer is not a goldfish. Believing that consumers have shrinking attention spans isn’t giving them enough credit. And it’s ignoring the fact that they can watch half a season of Game of Thrones in one sitting. The goldfish statistic is an excuse for bad advertising. And sadly, it’s now become a rationale for communication  Continue Reading...

Social Content – The Next Chapter

We’ve been living in a world where social media managers don’t sleep. We are constantly looking for the next real-time trend, pumping out monthly content calendars, and thinking that social media revolves around our brands.  Continue Reading...

YouTube Transparency

You’ve heard us talk about transparency before; my colleagues Mary Price and Cheryl Huckabay have written about it recently. The topic remains newsworthy – now YouTube is in the hot seat regarding inappropriate/controversial content. YouTube’s deficiencies in this area elevate two main issues, transparency and brand safety: The “walled gardens” of Google and Facebook have  Continue Reading...

The Matter Metric

With the cacophony of the coming presidential election growing by the decibel, 2016 will usher in the maturation of social media as a platform for debate and honest communication. And brands that have shied away from opportunities to build relationships with consumers out of an aversion to risk will come to understand that they risk  Continue Reading...

Make Stories, Don’t Tell Them

I was once what some folks on our social strategy team may call a “hater.” I love social media, don’t get me wrong, but I’d grown jaded after one too many real-time fire drills. I became so obsessed with creating the next Oreo “Lights Out” Super Bowl moment that I couldn’t even enjoy live TV  Continue Reading...

The Real #NoFilter

Have you ever noticed how “unreal” your Facebook and Instagram news feeds have become? The same type of posts, the same overly filtered photos. We’ve all experienced it, and we find ourselves hungry for a more realistic view. It is a growing trend that is now reflected in many new apps that have launched.  Continue Reading...

Why Advertisers Should Care About Facebook Instant Articles

Recently, a lot of buzz has surrounded Facebook Instant Articles and what they mean for publishers. It looks like a cool publisher experience, but why should we care? What do Instant Articles mean for advertisers and brands? Over the past ten years, social media has evolved from a place where users interacted with the people  Continue Reading...

The Billionaire and Blue Bell

How is Blue Bell benefiting from billionaire Sid Bass? Click here to read an article posted by The Dallas Morning News. Interestingly, I would have given the exact opposite point of view of the branding professional in New York who weighed in on Sid Bass’s investment in Blue Bell in this article. While I would  Continue Reading...

Step Aside, Millennials. Make Way for Generation Z.

For all you Millennials out there, your time is up. A new generation is stealing the spotlight, and the world better get ready. Born in 1990 or after, Generation Z makes up about a quarter of the U.S. population and contributes $44 billion to the U.S. economy. These young kids are well-educated, tech-innate, and avid  Continue Reading...

Beyond Facebook: Social Advertising in 2015

While Facebook, because of its massive reach and scale, will remain the majority leader in social advertising in 2015, advertisers will begin to see the rise of niche social sites. As these sites – such as Twitter, Pinterest, and Instagram – continue to grow their user bases, the more they will develop ad products that  Continue Reading...

The Agile Brand

People see the digital world differently than brands do. The separation between online and offline experiences and interactions has blurred. People no longer distinguish between an article read on a website and one seen in a magazine. As digital media have filtered into the days, surroundings, and even the bodies of consumers, people have begun  Continue Reading...