“THE BUZZ” – Week of 11/26/2012

Social Commerce: Amazon Brand Pages Now Available

Nick Daigle

Amazon recently released a new product to innovate the e-commerce platform’s social experience for brands. Similar to Facebook, Amazon plans to let brands create branded pages on its domain and publish content to their pages that may cross-publish to Facebook. Also, brands can plug into an analytics dashboard that links the social activities of a brand’s followers with purchase behaviors on the site, including metric areas such as reach, views, and purchase lift.

Most-Recent Pew Research Reveals Cell Phone Activity Is Just as You Thought

Anh Ta

In 2012, Americans are doing more than just talking on their cell phones. They’re taking pictures, texting, and using the Internet. Of American adults, 85 percent own a cell phone. Younger adults, people with higher levels of education, and those living in households earning $75,000 or more are the most likely to use their cell phones for activities beyond talking.

Social Media Ad Revenue to Double by 2016

Caitlin Mitchell

According to BIA/Kelsey in a new report, the social media ad category will grow into a $9.2 billion business in the United States by 2016. Native ads such as Facebook Sponsored Stories and Twitter’s Promoted Tweets will lead the way for growth. BIA/Kelsey estimates that social media ad revenues will jump from $500 million in 2012 to $1.5 billion in 2016 as the category grows at an annual compound rate of 28.5 percent.

[Insert Thing Here]-of-the-Month Club

Scott Luther

Simultaneously satisfying consumers’ needs for convenience and novelty, the subscription retail model exploded in 2012. This model puts a spin on the long-standing [Insert Thing Here]-of-the-Month Club by offering either curated selections to surprise and delight each member or replenishment, alleviating the need to pick up new staples each month. Just in time for the holiday season, Wired has pulled together a list of 15 subscription services for just about anything you could possibly dream of.

Categories: New Media, New Technology, Social Media

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