“Taters” and “Hot Item,” Bridgestone and The Richards Group’s two entries in Super Bowl 43’s commercial lineup, scored big with consumers in multiple polls, according to USA Today and Advertising Age.
“Taters” nabbed fourth place on USA Today‘s 2009 Super Bowl Ad Meter, while “Hot Item” finished a respectable 16th place (out of a possible 50). Meanwhile, “Hot Item” snagged eighth place in the Nielsen/IAG Top 10 Best-Liked 2009 Super Bowl Ads, as reported by Advertising Age.
Combined, the two ads pushed Bridgestone to fifth place in “positive consumer buzz” as measured by research group YouGovPolimetrix and reported by Advertising Age. The spots have also registered nearly 1 million hits on YouTube between them, in just under two weeks’ time.