Mike Renfro authors another – Shine On: 100 Years of Shiner Beer

After nine months of toiling over a hot keyboard and a cold Shiner Bock, creative group head and copywriter Mike Renfro has released his second book, Shine On: 100 Years of Shiner Beer. A coffee table tome that explores the rich history of a small town in Texas, the Spoetzl Brewery, and the beer brewed therein, the book debuted as the top selling book about Texas on Amazon, and is already in its second edition. Shine On pairs Renfro’s storied drawl with archival pictures, posters, adn tales from the beer’s first century in Texas.

An occasional contributor to NPR (nicknamed their “Foreign Correspondent to Texas”), Renfro was approached by the Spoetzl brewery out of admiration for his first book, Under the X in Texas. Both can be purchased at