The Home Depot launches new campaign: “More saving. More doing.”

Just months after a successful review process, The Richards Group has launched a new campaign for $500 million marketer The Home Depot. The work signifies a return to the retailer’s gritty warehouse beginnings, highlighting the value of The Home Depot as an authentic, no-nonsense, roll-up-you-sleeves partner.

A new tagline – “More saving. More doing.” – steers the new effort, highlighting savings found not only in the store aisles but also in consumers’ resurging do-it-yourself mentality.