The Richards Group is pleased to present Ten Digital Trends for 2017.
2017 will be the year of…Well, when you are looking at the many different and powerful digital trends that will shape the coming year, you know it isn’t as simple as that. There are, of course, a great range of topics and developments that will impact us as advertisers, marketers, and brands. We need to scan widely and gaze deeply to understand the next wave of innovations and ideas that present new opportunities.
This year’s trends focus on the customer and brand experience that is dominated by digital interactions. We see the complexities of trying to connect with people in more advanced and helpful ways while at the same time understanding that frustrations with digital experiences make many distrustful of brands.
We also see how digital communications and experiences will continue to foster inclusivity and reveal the power of diversity. And we see that digital platforms and tactics which celebrate transparency and authenticity continue to be some of the most powerful tools we have.
Take some time to review each of these trends from our brand planners, brand managers, digital strategists, creatives, media planners, user experience architects, and public relations experts. We hope these trends are informative and help you shape your marketing strategies for the coming year.