The Richards Group is pleased to present Ten Digital Trends for 2018.
As you make your 2018 marketing plans and reflect on learnings from 2017, keep this eighth edition of The Richards Group’s Ten Digital Trends for 2018 by your side. In it, you will find a collection of trends that are broad in scope coming from many people and disciplines. Though the trends are varied, a common theme emerged as we sought ideas from our experts. That theme is the need to leverage the best of tech to create marketing with meaning and deeper connections that are real again.
You will learn more about top-of-mind trends like artificial intelligence (AI) and its impact in marketing, the massive influence of Google and Facebook as dominant media forces, and the opportunities that await us with Blockchain technology. But there are other trends here too that you may not have heard about, so read on to understand what we mean by social vision and instant commerce.
At The Richards Group, we’re able to tap into bright minds across all of our disciplines, like digital strategy, media, planning, creative, brand management, and technology, to uncover the digital trends that we believe will be most impactful in the coming year.
What trends do you think will be most influential in 2018? Read on; take notes. Then put these trends and insights into your plans and make them work for you, your teams, and your brands.