Featured Story: Cardinal Health

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When the refrain from their internal audience was a repeated, “I didn’t know we did that!” Cardinal Health realized they needed a unified brand platform as much for their employees as for their customers and investors. The goal of the branding strategy was to find one common brand promise that communicated across all their disparate B2B and internal audiences.

Our strategy hinged on communicating how Cardinal Health – through the integrated and data-informed application of logistics, business, product, and patient solutions – helps all its constituents navigate the complexities within an industry going through incredible transformation. Our brand promise became: Cardinal Health can lead you through the complex journey to better healthcare.

How, then, to communicate that every single job throughout the organization and around the world is indispensable to the caregivers and the OR doctors and the pharmacists and the patients they serve? With a name like Cardinal and an elegant logo, we had our answer: No matter what our customers do along the journey to better healthcare, we are their wings.

When the refrain from their internal audience was a repeated, “I didn’t know we did that!” Cardinal Health realized they needed a unified brand platform as much for their employees as for their customers and investors. The goal of the branding strategy was to find one common brand promise that communicated across all their disparate B2B and internal audiences.

Our strategy hinged on communicating how Cardinal Health – through the integrated and data-informed application of logistics, business, product, and patient solutions – helps all its constituents navigate the complexities within an industry going through incredible transformation. Our brand promise became: Cardinal Health can lead you through the complex journey to better healthcare.

How, then, to communicate that every single job throughout the organization and around the world is indispensable to the caregivers and the OR doctors and the pharmacists and the patients they serve? With a name like Cardinal and an elegant logo, we had our answer: No matter what our customers do along the journey to better healthcare, we are their wings.