Featured Story: Jeep

Back to Featured Stories

As part of their “Big Game Blitz” for Super Bowl LIII, Fiat Chrysler Automobiles released eight videos online the week before the game, in hopes of actually reaching consumers where they really are during the game: online. Part of the blitz, our video “More Than Just Words” takes consumers through a visual narration of “The Star-Spangled Banner” with music performed by OneRepublic. The video quickly broke our client’s record for most online views, with over 106 million – more than the number of people who actually watched the game.

During the week before the game, “More Than Just Words” was shared over 200,000 times cumulatively across Facebook, Twitter, and YouTube, garnering more than 50,000 comments reflecting overwhelmingly positive sentiment. The spot also became the most-viewed video on this year’s YouTube AdBlitz, which aggregates views for all of the 90 Super Bowl commercials.

Putting those record-breaking numbers aside, what we are most proud of are the vastly positive reactions to the spot from consumers, such as this one: “Every year, I wait for the best of the Super Bowl ads. This is it. Good ad, great message. Well done.”

As part of their “Big Game Blitz” for Super Bowl LIII, Fiat Chrysler Automobiles released eight videos online the week before the game, in hopes of actually reaching consumers where they really are during the game: online. Part of the blitz, our video “More Than Just Words” takes consumers through a visual narration of “The Star-Spangled Banner” with music performed by OneRepublic. The video quickly broke our client’s record for most online views, with over 106 million – more than the number of people who actually watched the game.

During the week before the game, “More Than Just Words” was shared over 200,000 times cumulatively across Facebook, Twitter, and YouTube, garnering more than 50,000 comments reflecting overwhelmingly positive sentiment. The spot also became the most-viewed video on this year’s YouTube AdBlitz, which aggregates views for all of the 90 Super Bowl commercials.

Putting those record-breaking numbers aside, what we are most proud of are the vastly positive reactions to the spot from consumers, such as this one: “Every year, I wait for the best of the Super Bowl ads. This is it. Good ad, great message. Well done.”