Welcome to The Richards Group. We’re a fiercely independent branding shop that exists for one reason: to endear brands to people.
And if our purpose is to endear brands to people at every point of contact, we need to have the resources and expertise it takes to make that happen. And we do. All born here. All raised here. All interconnected, commingled, and collaboratively creative.
Capabilities
We designed our ever-evolving suite of capabilities with one mission in mind: to help your business grow.
We’ll work together to discover and pursue your unique growth opportunity with a combination of insights, ideas, and impact.
Bring us challenges. Bring us potential. We’ll bring creative thinking across disciplines to increase your business.
Insights
Brand positioning and strategy
Audience definition, validation, and insights
Cultural insights
Communications strategy
Marketing investment strategy
Cause branding
Ideas
Naming and brand identity
Brand platform
Integrated campaigns
Ecosystem orchestration
Brand-right performance marketing
Experiential marketing
Social and influencer marketing
Sports and entertainment marketing
Content production
Digital design and production
Graphic design and production
Impact
Communication goals planning
Integrated communications planning
Media planning and buying
Testing and optimization
Unified data, insights, and visualization
CRM
Digital investment project roadmap
Public relations
Commerce