Welcome to The Richards Group. We’re a fiercely independent branding shop that exists for one reason: to endear brands to people.

And if our purpose is to endear brands to people at every point of contact, we need to have the resources and expertise it takes to make that happen. And we do. All born here. All raised here. All interconnected, commingled, and collaboratively creative.


We designed our ever-evolving suite of capabilities with one mission in mind: to help your business grow.
We’ll work together to discover and pursue your unique growth opportunity with a combination of insights, ideas, and impact.
Bring us challenges. Bring us potential. We’ll bring creative thinking across disciplines to increase your business.


Brand positioning and strategy

Audience definition, validation, and insights

Cultural insights

Communications strategy

Marketing investment strategy

Cause branding


Naming and brand identity

Brand platform

Integrated campaigns

Ecosystem orchestration

Brand-right performance marketing

Experiential marketing

Social and influencer marketing

Sports and entertainment marketing

Content production

Digital design and production

Graphic design and production


Communication goals planning

Integrated communications planning

Media planning and buying

Testing and optimization

Unified data, insights, and visualization


Digital investment project roadmap

Public relations