Quadratic specializes in advanced analytics; digital analytics; direct response marketing; and database design, development, and management. Simply stated, we measure things that are hard to measure, predict things that are hard to predict, and turn insights into marketing strategies that drive toward continuous measurable improvement.
Audrey Berger: Principal
Audrey’s a very balanced person. Harmonious. Evenhanded. Not just in demeanor, but in approach – she loves crunching numbers and modeling dry data, then turning around and applying her findings in creative ways.
It was while studying marketing and psychology at the College of William & Mary that Audrey discovered a passion for analytics. After earning a BBA, she moved to Dallas to join Rapp Collins Worldwide. While there, she helped launch Javelin Direct, to manage marketing initiatives for AT&T Communications and Bank of America.
Audrey joined The Richards Group in 2006, and today leads Quadratic, our analytics, insights, and direct response arm. With her team of analysts and DBAs, Audrey tackles the growing convergence of data, technology, and marketing. Somehow, she’s also found time for an MBA from SMU, and was recently named one of the “Top 40 Under 40” by Direct Marketing News. Studious and dynamic. See? Balance.
Emily Sanford: Principal
Although Emily was born and reared in Corpus Christi, Texas, her first love will always be New Orleans. Her second love is designing tight-knit, integrated marketing strategies for some of the biggest brands in the world.
Emily went to Tulane (hence the New Orleans thing), where she double-majored in accounting and marketing with a minor in psychology. The exact tools you need to survive in relationship marketing.
She learned the craft of building brands and long-term loyalty at Javelin Direct, where she worked on consumer direct mail strategy and development and business-to-business collateral for SBC (before and during the transition to AT&T).
In 2006, Emily joined the direct response marketing arm of The Richards Group. She has designed and implemented customer relationship management and loyalty marketing strategies for brands including Children’s Medical Center Dallas, Chuck E. Cheese’s, Orkin, Pancreatic Cancer Action Network, Sea Island, and Seabourn.
Megan Smith: Principal
The first thing Megan will tell you about herself is that she loves to travel. Growing up with three older brothers, it’s no wonder she tries to get away whenever she can.
While with Rapp Collins Worldwide, she helped launch a new agency, Javelin Direct, where her clients included DIRECTV, AT&T Communications, DISH Network, and USAA. Joining The Richards Group in 2005, she has worked with Advance Auto Parts, Behringer, Furr’s Family Dining, PODS, and The Salvation Army.
When it comes to the excitement of direct-response advertising, CRM, and media mix modeling, Megan’s favorite phrase is, “Strategize, test, measure, refine.” We couldn’t agree more.
As for the travel obsession, Megan has lived in several cities, including Rome, and backpacked all over Western Europe. She’ll frequently take off on Friday afternoons for spontaneous trips to all points of the compass, returning at the crack of dawn Monday to sign in by 8:29:59.