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Digital Nerve Center:

In An Instant

Digital Nerve Center

We want it now. No, not five minutes from now – now. We want our groceries at our doorstep in less than two hours, we want to see how far away our UberEATS lunch delivery is from our stomachs, and we expect the instantaneous delivery of our products to be free and frictionless.

Beyond Facebook: Social Advertising in 2015

Digital Nerve Center

While Facebook, because of its massive reach and scale, will remain the majority leader in social advertising in 2015, advertisers will begin to see the rise of niche social sites. As these sites – such as Twitter, Pinterest, and Instagram – continue to grow their user bases, the more they will develop ad products that Continue Reading…

The Agile Brand

Digital Nerve Center

People see the digital world differently than brands do. The separation between online and offline experiences and interactions has blurred. People no longer distinguish between an article read on a website and one seen in a magazine. As digital media have filtered into the days, surroundings, and even the bodies of consumers, people have begun Continue Reading…

“THE BUZZ” – Week of 11/26/2012

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Social Commerce: Amazon Brand Pages Now Available Nick Daigle Amazon recently released a new product to innovate the e-commerce platform’s social experience for brands. Similar to Facebook, Amazon plans to let brands create branded pages on its domain and publish content to their pages that may cross-publish to Facebook. Also, brands can plug into an Continue Reading…

“THE BUZZ” – Week of 11/05/2012

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Suspending Sarcasm: Twitter’s True Potential Unleashed by #Sandy Scott Luther Acting as both on-the-scene reporter and supplier of big-picture context, Twitter was briefly transformed from a network of self-indulgence, self-promotion, and sarcastic retweets into the real-time information service it has been promised to be. Over the years, we have seen flashes of Twitter’s ability to Continue Reading…

“THE BUZZ” – Week of 10/29/2012

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Consumers Prepare to Equip Their Mobile Utility Belts Nick Daigle The mobile device continues to disrupt the path to purchase as consumers increasingly rely on their mobile devices to steer them to the best deal during their shopping experiences. A recent survey by PriceGrabber indicates that nearly one-third (32 percent) of consumers plan to download Continue Reading…

“THE BUZZ” – Week of 10/18/2012

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Red Bull Space Jump Breaks YouTube Record Stephanie Wierwille The numbers are in – Red Bull’s sponsored free fall from the edge of space, streamed live from YouTube, broke the record for the live stream with the most concurrent views ever on YouTube, with 8 million concurrent streams. With so many eyeballs on the event, Continue Reading…

“THE BUZZ” – Week of 10/01/2012

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Facebook Opens Online Gift Store Stephanie Wierwille On Thursday, Facebook unveiled Gifts, a new online store and step into the world of social gifting and e-commerce. Tied to event reminders on friends’ birthdays, anniversaries, engagement announcements, etc., users can buy friends gifts for special occasions or just for the heck of it. The move comes Continue Reading…

“THE BUZZ” – Week of 09/04/2012

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Moms Mobilize for Back-to-School Day Nick Daigle Mobile-device-wielding moms are using their devices to relieve the stress of preparing their kids for the first day of school. Nearly nine in ten say they turn to their phones to reduce the anxiety in planning for that first day, according to a recent study from the IAB Continue Reading…

“THE BUZZ” – Week of 04/30/2012

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Social Media Explained for the C-Suite Scott Luther Global management consultancy McKinsey & Company has released a briefing that details the core responsibilities and approaches to take in social media to generate a measurable return on investment in both the short and long term. The report artfully distills social media activities into four key responsibilities Continue Reading…

“THE BUZZ” – Week of 02/14/2012

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Why Pinterest Is So Dang Amazing Les Boswell At face value, visual bookmarking sites are a dime a dozen – but the devil is in the details. Pinterest shines where others failed, particularly with its ease of use in both browsing and sharing. The learning curve is as close to zero as an interface can Continue Reading…

Watching TV, Tweeting, and Chewing Gum

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By Alex Kenney If you’re reading this without consuming any other media at the same time – whether watching TV, checking your mobile device, or listening to music – you are in the minority. A recent Knowledge Networks study showed that two-thirds of all Internet time is spent using another medium simultaneously, and this behavior Continue Reading…