Kelly Piland: Brand Planning Director

On the surface, she sounds like the heroine of a 1940s movie that we’d call Kelly Piland, All-American. Youngest of three girls in a happy suburban family. Married to her high school sweetheart. Considers her parents to be some of her best friends. Look a little deeper and you find that Kelly, while still unswervingly nice, has some definite modern flair to her classic story. After earning an advertising degree at SMU, she earned a master’s in account planning at the University of Texas. Since joining us in 2007, she’s crafted strategies for clients including AAA, AMC’s Mad Men, Auntie Anne’s pretzels, Children’s Medical Center Dallas, H-E-B, MetroPCS, Texas Scottish Rite Hospital for Children, and The Home Depot. As that last brand mentioned might suggest, Kelly is passionate about home design and remodeling. She’s particularly fascinated by older homes – the kind that might make good backdrops for a movie called Kelly Piland, All-American.

The Marketplace Abhors a Vacuum, Particularly During a Pandemic

Kelly Piland

A few months ago, Sarah Walker-Hall (a fellow brand planning director) and I were discussing the proliferation of purpose-driven advertising – the good, the bad, and the ugly. After the Nike/Kaepernick needle-scratch moment, REI’s launch into protecting public lands, Gillette’s stand against toxic masculinity, and a Pride Month of myriad cringeworthy examples, this was what  Continue Reading...