Stan Richards: Creative Director

Stan founded The Richards Group as a freelance practice after graduating from Pratt Institute. His work has received awards in virtually every major competition in the world, and broader recognition has followed.

He received the highest honor available to a creative with his election to the Art Directors Hall of Fame, joining Walt Disney, Norman Rockwell, and Andy Warhol. Stan was also inducted into the Advertising Hall of Fame, an honor reserved for only the most legendary contributors to our industry.

The University of Texas renamed its nationally recognized advertising program the Stan Richards School of Advertising & Public Relations.

Stan serves, or has served, on many boards: The Salvation Army, Episcopal School of Dallas, YMCA, Cooper Aerobics Enterprises, Dallas Symphony Association, United Way, the Creative Committee of the 4A’s, Pratt Institute Board of Trustees, and the Mayo Clinic Center for Innovation.

Outside of business, Stan’s interests include skiing in Utah and fly-fishing the backwaters of Laguna Madre. He is an avid runner, having logged 45,000 miles.

We Have No Coast

Stan Richards

Over the past several months, I’ve noticed an interesting trend in the calls we’re getting about potential client engagements. There’s a geographic skew that, at times, used to work against us and is now, for whatever reason, working in our favor. We have no coast. From what potential clients are telling us, their experiences with  Continue Reading...

The Value of Longevity

Stan Richards

Many people have heard me talk proudly about our tenure here at the agency – in terms of both clients and the people who work here. The duration of our client relationships is often more visible, because we cite it in case studies or cover letters or simply in answer to a question in an  Continue Reading...

There Are No Words

Stan Richards

That’s an uncomfortable admission from people who have a reputation for always finding the right ones. But on July 8, after the tragic events the night before in our great city, it was a struggle. All of us were hurting, and there was the feeling that we had to do something, we had to respond  Continue Reading...

40th Anniversary

Stan Richards

I Googled “turning 40” the other day. (No, not for me – I passed that milestone long ago. It’s the agency that’s saying goodbye to 39 this year.) It seems that turning 40 generates no end of advice, listicles, blogs, Pinterest posts, and every other form of self-reflection appropriate to four decades of existence. I was  Continue Reading...

All the Preplanning in the World Is No Guarantee of a Good Night’s Sleep

Stan Richards

Well, we’re in. The new building that started with a team of us putting on hard hats and shoveling dirt is done. It’s been 19 months of perseverance – through ice storms and temperatures too cold to pour concrete, through a typical Texas summer of tough-to-take heat, through what seemed like a trillion little decisions,  Continue Reading...

Our Clients Hit Some Interesting Marks Last Year

Stan Richards

While I never spend much time looking backward, it struck me that 2013 was a year worth noting. If I were to sum up the year in a headline, it would read, “2013 Was a Year of Milestones.” That year started with our Super Bowl commercial for Ram, “So God Made a Farmer.” It was the most  Continue Reading...

There’s Something We Haven’t Been Very Good At This Year

Stan Richards

There’s something we haven’t been very good at this year. And I have to admit, it’s not a lament you’ll hear from many other agencies – if any. We didn’t win as many small clients this year as we would have liked. And we’re struggling a bit with how to fix that. We have a  Continue Reading...

Life as a Senior Citizen Intern at The Richards Group

Stan Richards

When Doug McKinlay asked, “Would your agency ever consider hiring a senior citizen for a summer internship?” we said, “Yes.” (After all, from my perspective, he’s not so senior.) Here’s Doug’s story as to why he asked in the first place. Yes, that would be me. I’m Doug McKinlay, and this past summer, I was  Continue Reading...

We’ve Spent Years Breaking New Ground with our Clients. So We Spent an Hour Breaking New Ground for Ourselves.

Stan Richards

We broke ground on our new building a few weeks ago. Admittedly, we’ve broken a lot of ground in the 37 years we’ve been a full-service agency. But this? This was something truly special. Twenty people, randomly selected across all the disciplines of the agency, wielding twenty shovels (newly purchased from The Home Depot, of course),  Continue Reading...

We Removed Digital From Our Business Cards And It Didn’t Hurt A Bit

Stan Richards

There was a date on my calendar back in 1995 when one of the folks here, a particularly entrepreneurial guy, sat in my office and convinced me that we needed to start a practice focused on the Internet. Mind you, the first version of Internet Explorer had just launched, and no one could have imagined  Continue Reading...

Keeping Talent: It’s a Cultural Thing.

Stan Richards

The 4A’s recently released survey results, titled “Ending the Agency Talent Rotisserie,” targeted at addressing why people stay or leave their agencies. As part of that survey, they offered five ways to make your people happy. I thought I’d test our own place against those five suggestions. 1.     Less Fortune 500, more startup. Many agencies  Continue Reading...

“A relationship, I think, is like a shark. …it has to constantly move forward or it dies.” – Woody Allen

Stan Richards

I think one of the things that surprises people the most about us is the longevity of our client relationships. Roughly half of our significant clients have been with us for more than ten years. Motel 6 dates back 26 years to 1986, when we first debuted Tom Bodett and “We’ll leave the light on  Continue Reading...