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Sarah Walker-Hall: Brand Planning Director

Norwegian language instructor. Geographic wanderer. Bassist in an all-girl punk band, baseball umpire, bartender. If curiosity is a brand planner’s greatest asset, Sarah was born for this job.

Sarah’s career began with a stint at TBWA\Chiat\Day Los Angeles on the famous “Yo quiero Taco Bell” campaign. There, she fell in love with the intricacies of advertising, consumer insights, and messaging strategy. She returned home to Dallas in 2003 and joined The Richards Group, heading up planning efforts for Amstel Light, Kiwi shoe polish, Thomasville, and Atlantis. A stint as strategic planning director at TBWA\Chiat\Day San Francisco saw Sarah oversee planning efforts for Jeep, Levi’s, and NVIDIA; then came Publicis West and work on T-Mobile and Aflac. Sarah returned to The Richards Group in 2018 and continues to push boundaries–and grow business–as a senior strategic leader.

A Dartmouth College honors grad in history with a concentration in women’s studies, Sarah has served as an adjunct professor at both Southern Methodist University and Miami Ad School in San Francisco. She is a two-time winner of the 4A’s Jay Chiat Award for Excellence in Planning.

The Marketplace Abhors a Vacuum

Sarah Walker-Hall

Listen to the accompanying podcast on Spotify. The Ethical Leadership of America: An examination of why corporations assumed the responsibility of acting as the country’s moral compass. Remember when brands didn’t take stands? When their open-armed “purpose” seemed to be to appeal to as many people as possible while alienating as few as possible? Over  Continue Reading...