The U.S. Postal Service (USPS) posted a multibillion-dollar loss in 2012 and announced that it would run out of money by fall 2013 if extreme cost-cutting measures weren’t implemented. To combat the financial pressure, the USPS has cut Saturday delivery and added a number of incentives aimed to increase mail volume among direct marketers. This month, we highlight a few of these changes.
If you’d like to know more about these discounts or want to explore an opportunity with us, please contact us. We’d love to hear from you.
Beginning August 5, 2013, the USPS will no longer deliver mail on Saturdays. This decision followed a report announcing a $15.9 billion deficit in 2012. The implication of this change is an estimated 22,500 fewer jobs and a savings of about $2 billion annually.
Post offices will remain open on Saturdays, and packages, medicine, priority mail, and express mail will still be delivered. The key takeaway for direct marketers is to plan ahead and allow for extra delivery time for large mailings.
Integration of Direct Mail and Mobile
The use of mobile technology has quickly become a hot topic for direct marketers – especially the use of mobile to enhance direct mail performance. Now is a great time for marketers to expand their testing efforts by incorporating SMS into direct mail campaigns.
From March 1 through April 30, 2013, the USPS is offering businesses a 2 percent discount on direct mail pieces that include SMS calls to action, mobile bar codes, and digital watermarks.
Contact us if you want to take advantage of these savings. We can help facilitate the process for your business.
Creatively driving product trial can be a daunting, expensive task that often leads to copious amounts of waste – but targeted direct mail sampling can be a very cost-effective way to deliver product directly to your desired target audience with little to no waste.
Fortunately for marketers, the USPS has developed a new product-sampling program. To raise awareness about the new program, marketers can save up to 5 percent on postage for product samples mailed August 1 through September 30, 2013.